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The Gorgeous Effect

Arts

The Gorgeous Effect

Julie Chenell + Cathy Olson

This or That: Marketing Edition

June 25, 2026 4:10pm 14 min

Today Julie and Cathy are doing something a little different—they're playing "This or That: Marketing Edition." So it's basically them going back and forth on the big debates: email list or social following? Live launche...

Why a Proven Offer Slows Down + the Fix

June 19, 2026 6:02am 17 min

This episode is for anyone who's watched a once-reliable offer just... stop working. Julie Chenell and Cathy Olson dig into that specific kind of panic when your numbers tank and you can't tell if the market moved on or ...

Lessons from AI & Sheep 🐑

June 12, 2026 10:02am 28 min

In this episode, Julie talks about what she's learned from running her AI & Sheep workshop. Turns out, teaching people about AI reveals a lot more than just who's good with technology. Julie gets into the stuff nobody wa...

Should Our Kids Learn AI?

June 04, 2026 6:35pm 19 min

Julie and Cathy got into it this week about raising kids who won't be obsolete in ten years. Both of them have teenagers, both work in industries that AI is actively eating, and neither of them has any idea if college is...

Stop Losing Leads & Start Recognizing Opportunities

May 29, 2026 5:57am 21 min

This week, Julie and Cathy dig into something that's probably costing you money right now: all the leads you're accidentally ignoring. And before you say "I'm not ignoring anyone," hold on. Most business owners have no i...

Playing the Marketing Game Without Feeling Salesy

May 22, 2026 6:20am 18 min

In this episode, Julie and Cathy tackle a feeling that many entrepreneurs struggle with: being worn out by the marketing game. Do you ever wish you could just tell people about your offer and skip the headlines, scarcity...

AITA? Bro Marketers in My DMs

May 14, 2026 4:38pm 24 min

In this episode, Julie and Cathy tackle the real behind-the-scenes of online marketing, sharing a candid story about skepticism, boundaries, and the value of true expertise in the funnel world. When a self-proclaimed exp...

Learn Anything Fast (Without Wasting Time)

May 08, 2026 6:35am 18 min

In this episode, Julie and Cathy tackle the question on every entrepreneur’s mind: how do you actually learn new things... like tech, marketing strategies, or creative skills, without feeling like you’re wasting your pre...

The Evolution of Selling Online

May 01, 2026 6:33am 24 min

In this episode, Julie and Cathy tackle the evolution of online funnels, comparing what worked in 2016 to what truly converts in 2026 and beyond. They break down which sales page tactics have become outdated, why the psy...

"What if the problem really IS me?"

April 24, 2026 7:40am 23 min

In this episode, Cathy and Julie tackle the uncomfortable but universal feeling of being "the problem" when your business, tech skills, or social media just won’t click—no matter how hard you try or how many courses you ...

Breathing Life Into Your Copy

April 17, 2026 6:33am 17 min

Julie and Cathy are sharing the truth about AI-generated content and why so much of it feels lifeless and uninspired. In this episode, they dig into the reality of "AI slop" in copywriting—for emails, ads, and sales page...

Untangling Our Brand: FGF vs FG

April 10, 2026 6:22am 20 min

In today’s episode, Julie and Cathy take you into the messy, behind-the-scenes reality of possibly rebranding a growing business. They open up the mic to let you in on a candid conversation about the challenges—and a few...

Choosing the Right Hook for Your Audience

April 03, 2026 6:16am 22 min

In today’s episode, Julie and Cathy dive deep into the art of crafting irresistible hooks for your marketing funnels—those crucial first lines, visuals, or moments in an ad, email, or social post that snag your audience’...

Are We Still Selling With Bikinis??

March 27, 2026 6:05am 21 min

Julie and Cathy dive right into last week’s internet marketing drama, unpacking the viral controversy between Frank Kern and Alex Cattoni over an AI-generated ad. The discussion covers everything from the use (and misuse...

AI Agents Are FINALLY Worth Your Attention

March 20, 2026 6:05am 19 min

You've been hearing about AI agents for months. You've also been ignoring them, and honestly, same. But something shifted. In this episode, Cathy and Julie have the conversation they've been putting off: what AI agents a...

Transition Tax: Why Change Feels Hard

March 13, 2026 6:51am 19 min

Today, Julie and Cathy dive into the intriguing concept of "transition tax", that uncomfortable feeling of being stuck between your old ways and a brand new project or level. They explore why even when you're excited to ...

Humanizing Your AI Copy

March 06, 2026 6:04am 16 min

In this episode, Julie and Cathy dive into the tricky world of AI-generated copy, exploring how to make your writing sound more authentic in a sea of robotic content. They kick things off by sharing their own struggles w...

Turning Passions Into Side Hustles Without Burnout

February 27, 2026 6:52am 20 min

In this episode, Julie and Cathy dive into the ever-relevant world of side hustles, hobbies, and your main business. We all know the entrepreneurial itch—whether it's turning a passion into profit or simply trying to kee...

Is AI the Future of Funnel Design?

February 20, 2026 6:26am 21 min

In this episode, Julie and Cathy dive into a lively discussion sparked by a recent "cold war" in their Voxer chat—a debate born from a workshop about creating the "dirtiest funnel ever" using FG Funnels and AI-powered de...

Why Tech Triggers Us So Badly

February 13, 2026 6:12am 20 min

In today's episode, Julie and Cathy dive into the psychology behind why tech feels so intimidating for so many people. They tackle questions like: Are some personalities just "bad" at tech? Why does learning new technolo...

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