Podcast Index
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E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Bobby Hewitt
Tuesday Talks with Darleen
Darleen Redman
The Motii Playbook
Motii
Achievers Therapy
Kingsley Nwaekwe
WS Podcast
Woj Salski
Cryptocapital
Capital Radio
ECOM SECRETS – So skalieren die Top 1% E-Commerce Brands
Daniel Bidmon
🇨🇭🇩🇪 Markt-Trends setzen mit Swissquote
Markus Koch, Wieland Arlt und Feyyaz Alingan bieten Ihnen einen Überblick über alle Anlageklassen
BFM Bourse
BFM Business
Manahawkin Baptist Church
Marcus Duckworth
CFO Podcast
Peter De Roeck
ZFN FRIDAY DRINKS
ZFN FRIDAY DRINKS
Legalmente Productivos
Legalmente Productivos
Good Morning Business
BFM Business
The COB from ausbiz
ausbiz
the $100k healer: the audio roadmap for clinicians building a coaching business that generates real online income and makes the world more whole.
Chelsea Turgeon
Bitesize Business Breakfast Podcast
Dubai Eye 103.8
Moving Markets
Julius Baer
Un Podcast Sobre Bitcoin
Alberto Mera
Let's Get Dressed
Liv Perez
Wholesale Hotline | Brent Daniels
Wholesale Hotline
Your Money Minute
CNBC
Focus on This
Full Focus
Change Wired
Angela Shurina
Optimal Work Daily - Career, Productivity and Entrepreneurship
Optimal Living Daily | Dan W.
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
Faith & Finance
FaithFi
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
Slate Daily Feed
Slate Podcasts
The Contractor Fight with Tom Reber
Tom Reber
Behind the Brand with Bryan Elliott
Bryan Elliott
Aviation Week's MRO Podcast
Aviation Week Network
Get the Hell Out of Debt
Cloud10
The Indicator from Planet Money
NPR
The School of Greatness
Lewis Howes
Schwab Market Update Audio
Charles Schwab
Financially Confident Christian
Ralph V. Estep, Jr.
Business
Bobby Hewitt
"Send me a text"I usually tell supplement founders that leading with science is the wrong move, because science only speaks to half of the buying decision. So why is a brand that leads with science harder than almost any...
"Send me a text"Grüns went from launch to a reported billion dollar exit in under three years when Unilever acquired them in 2026. Everyone credits the gummy. People don't like chugging green powder, so Grüns made it tas...
"Send me a text"You can't change a deep core belief. Argue with it and you lose, every time, because the pulling force is too strong. But you can do something else, and the brand in this episode did it better than almost...
"Send me a text"Most supplement brands spend their marketing budget trying to create desire. But here's the problem with that. The desire is already there. Your prospect already wants better sleep, more energy, a healthi...
"Send me a text"Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. The industry press says it's about gummies, greens, celebrity co-f...
"Send me a text"Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%.This is the follow-up on the Human SuperBeets test from last episode. Same brand...
"Send me a text"One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenueThe brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had ...
"Send me a text"Every supplement brand hits this crossroads: Amazon or direct-to-consumer? In this episode, I think through:Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)The real e...
"Send me a text"In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic. You'll learn the four advertorial formats that work for supplements exactly how the 4 sup...
"Send me a text"Most supplement sales pages are built backwards.They lead with ingredients, dump science on skeptical strangers, and wonder why they struggle. The truth is your sales page isn't just failing to convert, i...
"Send me a text"You're getting clicks but not sales. Before you blame your creative or your offer, there's a psychology problem you need to understand.Cold traffic and warm traffic don't buy the same way. In this episode...
"Send me a text"Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. In this episode, I unpack the counterintuitive truthHow to use strategic fricti...
"Send me a text"Some supplement brands hit 5-7% conversion rates while their competitors struggle at 2% - using the same traffic, same platforms, even similar products. The difference? They've aligned their positioning w...
"Send me a text"You've loaded your product page with third-party certifications, clinical studies, doctor endorsements, and detailed ingredient sourcing. Your credibility is bulletproof. So why isn't anyone buying?Becaus...
"Send me a text"Episode Description:Your customer has tried four different supplements for their problem. Every one had a solid mechanism explanation. Every one failed. Now they land on your page, see your mechanism expl...
"Send me a text"Episode Description:Your ads open with mechanism explanations. Your product page lists clinical studies and feature bullets. Your conversion rate is stuck at 1.8%. Here's why: You're starting the conversa...
"Send me a text"I've worked with dozens of supplement brands. The ones that fail all make the same mistake: they chase revenue growth while ignoring the fundamentals. The ones that succeed? They obsess over the numbers I...
"Send me a text"Your subscriber CAC is double what you pay for one-time buyers. People are signing up and canceling before the second shipment even ships. You're offering 30% off recurring orders and conversion rates are...
"Send me a text"You're doing everything right. You've educated your prospects about why your ingredient form is superior. You've built trust through science. You've created hope through mechanism. Your ads are clicking. ...
"Send me a text"Most supplement founders believe they're covered because their manufacturer has insurance. They're wrong. And that misconception could cost them everything.In this episode, I sit down with Michael Sendrov...
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