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The WARC Podcast The WARC Podcast WARC Fox Business Hourly Report Fox Business Hourly Report FOX News Podcasts ColdFusion ColdFusion Dagogo The IDEMS Podcast The IDEMS Podcast IDEMS International Retail Media Breakfast Club Retail Media Breakfast Club Kiri Masters The Commercial Real Estate Deep Dive Podcast The Commercial Real Estate Deep Dive Podcast Joseph Gozlan, Eureka Business group Business News Today | 2 Min News | The Daily News Now! Business News Today | 2 Min News | The Daily News Now! The Daily News Now! Bloomberg News Now Bloomberg News Now Samejo Daily Cyber Threat Brief Daily Cyber Threat Brief Simply Cyber Media Group JACOBIN Talks JACOBIN Talks JACOBIN Magazin Company Interviews Company Interviews Crux Investor Omni Talk Retail Omni Talk Retail Omni Talk Retail Autoline Daily Autoline Daily Autoline Nur Bares ist Wahres! Nur Bares ist Wahres! Luis Pazos Talking Real Money - Investing Talk Talking Real Money - Investing Talk Don McDonald Travel Agent Chatter | Friday 15 Travel Agent Chatter | Friday 15 Host Agency Reviews echtgeld.tv - Geldanlage, Börse, Altersvorsorge, Aktien, Fonds, ETF echtgeld.tv - Geldanlage, Börse, Altersvorsorge, Aktien, Fonds, ETF echtgeld.tv The CUInsight Network The CUInsight Network CUInsight | Credit Union The Modern Hotelier The Modern Hotelier David Millili & Steve Carran Cyber Crime Junkies Cyber Crime Junkies Cyber Crime Junkies. Host David Mauro. AI Investing: for the AI Investor AI Investing: for the AI Investor AI Investing AI Hustle: Make Money with AI AI Hustle: Make Money with AI Jaeden Schafer and Jamie McCauley Board of Advisors Podcast Board of Advisors Podcast BA Community HPK Provident Advisors: The Weekly Bull HPK Provident Advisors: The Weekly Bull HPK Provident Advisors AI in Business AI in Business AI in Business KGCI: Real Estate on Air KGCI: Real Estate on Air KGCI: Real Estate on Air That Home Loan Hub That Home Loan Hub Zebunisso Alimova Financially Speaking Financially Speaking Women's Empowerment Network, SiriusXM Accès au Marché Mondial des Dispositifs Médicaux Accès au Marché Mondial des Dispositifs Médicaux Pure Global Глобальный доступ на рынок медицинских изделий Глобальный доступ на рынок медицинских изделий Pure Global चिकित्सा उपकरण वैश्विक बाजार पहुंच चिकित्सा उपकरण वैश्विक बाजार पहुंच Pure Global Tıbbi Cihazlar Küresel Pazar Erişimi Tıbbi Cihazlar Küresel Pazar Erişimi Pure Global Akses Pasar Global Alat Kesehatan Akses Pasar Global Alat Kesehatan Pure Global Spotlight on the Community Spotlight on the Community Cloudcast Segreti Bancari Podcast Segreti Bancari Podcast Giacomo Saver Bcaucus Bcaucus Satoshi Design Yoga Therapy Hour with Amy Wheeler Yoga Therapy Hour with Amy Wheeler Amy Wheeler
The WARC Podcast

Business

The WARC Podcast

WARC

Live in Cannes: The new, old rules of brand growth

June 26, 2026 9:35am 1:02

Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creative effectiveness them...

Live in Cannes: Building brands in the efficiency era

June 25, 2026 10:01am 51 min

It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Ka...

Live in Cannes: SURPRISE! and other ways to win

June 24, 2026 10:06am 55 min

Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media trends, and finally, insights from new B2B buyability research with ...

Live in Cannes: The effectiveness experts will see you now

June 23, 2026 10:29am 44 min

It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing effectiveness leader, we review 'effectiveness frenemies' session starr...

Live in Cannes: Creative strategy in a changing world

June 22, 2026 9:57am 45 min

It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to global automotive giant...

Economic volatility stress-tests the global advertising market

June 18, 2026 2:00am 25 min

The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WAR...

Advice for aspiring CMOs

June 16, 2026 2:00am 40 min

Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career. He joins WARC's Catherine Driscoll to reflect on what he's learned about leaders...

How L'Oréal thinks about creator ROI

June 11, 2026 3:51am 28 min

Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how the measurement frame...

Breaking down the nostalgia industrial complex

June 09, 2026 2:00am 38 min

Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious. In this episode, Contagious investigates everything from why adults a...

Changing the playbook: Sports marketing's next era

June 04, 2026 2:00am 38 min

With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Baile...

Connecting sustainability with marketing effectiveness

June 02, 2026 2:00am 39 min

How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discuss how sustainability is a driving factor on the most effective adverti...

The Effective CMO: The New York Times' Amy Weisenbach

May 28, 2026 2:00am 41 min

How does a 175-year-old news brand thrive in a volatile media economy? Amy Weisenbach, Chief Marketing Officer at The New York Times, joins WARC's Anna Hamill to discuss the strategies behind the publication's outsized r...

Five 2026 consumer trends you need to know

May 26, 2026 2:00am 26 min

AI companions, social media concerns and 'comfort spending' are among key trends shaping consumer behaviour in 2026. WARC's Adi Kishore speaks to Stephanie Siew and GWI's Jason Mander about the big changes marketers need...

The Multiplier Playbook: your guide to better marketing

May 21, 2026 2:00am 23 min

Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA's Michael Reh and WARC's Ann Marie Kerwin e...

How Meta evolved its advertising proposition

May 19, 2026 2:00am 22 min

Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell joins Anna Hamill explore Meta’s hyper-efficient ad business, evaluate...

The Multiplier Effect: what we know so far

May 14, 2026 2:00am 29 min

WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Ke...

How marketing measurement is evolving in 2026

May 12, 2026 2:00am 33 min

Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.

The daytime drop: rethinking social media effectiveness

May 07, 2026 2:00am 36 min

Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home media an important role in priming and amplifying social media campai...

Marketing frameworks for a digital-first world

May 05, 2026 2:00am 48 min

Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of search, digital availability, and the gravity of e-commerce. Hosted by WAR...

What resilience means for brands right now

April 30, 2026 2:00am 35 min

What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and economic uncertainty with WARC's Catherine Driscoll.

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