Podcast Index

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The Marketing Architects The Marketing Architects Marketing Architects Cash Daddies With Sam Tripoli, Howie Dewey and Johnny Woodard Cash Daddies With Sam Tripoli, Howie Dewey and Johnny Woodard Johnny Woodard Unconventional Wisdom Unconventional Wisdom Ed Rempel Natalie Pace Natalie Pace Natalie Pace 夏韻芬電台 夏韻芬電台 夏韻芬 Podcasting Secrets Podcasting Secrets Nathan Gwilliam Ekantik Vartalap Ekantik Vartalap Bhajan Marg Repossible Repossible Bradley Charbonneau Patriot Radio News Hour Patriot Radio News Hour Joe Jaquint The Dentalpreneur Podcast w/ Dr. Mark Costes The Dentalpreneur Podcast w/ Dr. Mark Costes Dental Consulting The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners Darren Wurz, CFP losaficionados deportes losaficionados deportes losaficionados deportes Business News Today | 2 Min News | The Daily News Now! Business News Today | 2 Min News | The Daily News Now! The Daily News Now! Alpha Casts - AI Market Intelligence Alpha Casts - AI Market Intelligence StockAlpha.ai BFM Bourse BFM Bourse BFM Business Brian Kilmeade Show Brian Kilmeade Show FOX News Podcasts Chuck Yates Got A Job Chuck Yates Got A Job collide. Coin Stories with Natalie Brunell Coin Stories with Natalie Brunell Natalie Brunell Bitcoin Liberty Live Bitcoin Liberty Live Fritz Islam Channel Islam Channel Islam Channel Finance 360 avec Alex Demers Finance 360 avec Alex Demers Alexandre Demers Wall Street mit Markus Koch - featured by Handelsblatt Wall Street mit Markus Koch - featured by Handelsblatt Markus Koch Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business Chandler Bolt, Founder of selfpublishing.com Insights & Perspectives Insights & Perspectives Joseph Rodrigues Ask the Podcast Coach Ask the Podcast Coach Dave Jackson, Jim Collison Frequent Traveller Circle - Essentials - DEUTSCH Frequent Traveller Circle - Essentials - DEUTSCH Lars F Corsten Durango Local News Durango Local News LNN Durango, Colorado Imperium Podcast w/ Charlie Morgan Imperium Podcast w/ Charlie Morgan Charlie Morgan Off the Record:  Portland Real Estate Insider Off the Record: Portland Real Estate Insider Joe and Makayla HR on the Frontline HR on the Frontline Guusto TV Santa Barbara TV Santa Barbara TV Santa Barbara Root To CISO Root To CISO Kris Rides Farm Broadcaster, Lorrie Boyer Farm Broadcaster, Lorrie Boyer Lorrie Rock Solid Conversations Rock Solid Conversations Eric Zwigart BitCorner BitCorner Juan Cienfuegos Energy News Beat Podcast Energy News Beat Podcast Stuart Turley Squawk Pod Squawk Pod CNBC
The Marketing Architects

Business

The Marketing Architects

Marketing Architects

The Real Cost of Cutting Brand for Performance

June 30, 2026 4:00am 24 min

Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do t...

Nerd Alert: Should B2B Brands Use Humor?

June 25, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Performance-to-Brand Playbook with Peter Sengenberger

June 23, 2026 4:00am 29 min

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti...

Nerd Alert: Why Ads Reach Older Consumers Less

June 18, 2026 4:00am 13 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Death of the Funnel

June 16, 2026 4:00am 26 min

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate...

Nerd Alert: When Consumers Punish Acquired Brands

June 11, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Synthetic Research and the Future of Marketing with Peter Weinberg

June 09, 2026 4:00am 42 min

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-f...

Nerd Alert: Your Strongest Distinctive Brand Asset

June 04, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

June 02, 2026 4:00am 39 min

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing p...

Nerd Alert: But AI Told Me So!

May 28, 2026 4:00am 7 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Psychology Marketers are Missing with Phill Agnew

May 26, 2026 4:00am 47 min

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Ang...

Nerd Alert: Ad Wearout...Wearout

May 21, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Changing Brand Perception with Kim Storin, CMO of Zoom

May 19, 2026 4:00am 34 min

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of market...

Nerd Alert: When Creative Advertising Actually Works

May 14, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

From the Archive: The Effectiveness Principles You Need To Know

May 12, 2026 4:00am 27 min

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. ...

Nerd Alert: What Is Your AI Agent Buying?

May 07, 2026 7:31am 12 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Does Targeting Work on Mass Marketing Channels?

May 05, 2026 4:00am 22 min

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackl...

Nerd Alert: Why Branding Strategy Matters

April 30, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

No More Mild Marketing

April 28, 2026 4:00am 24 min

94% of pricing power comes from how meaningfully different a brand is perceived to be. So why are so many marketers playing it safe?This week, Elena, Angela, and Rob ditch the safe answers and eat progressively spicier h...

Nerd Alert: Life After Brand Death

April 23, 2026 4:00am 10 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

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