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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles Fexingo The Lawfare Podcast: Patreon Edition The Lawfare Podcast: Patreon Edition The Lawfare Institute Growth Notes Growth Notes Jason Frazier The High Court Report The High Court Report SCOTUS Oral Arguments Chat GPT Infinite Intelligence Chat GPT Infinite Intelligence Sol Good Network Chat GPT Podcast Chat GPT Podcast Sol Good Network Brushwood Media Network Brushwood Media Network Brushwood Media Network The Daily Finance Brief | Markets, Business and Economic News The Daily Finance Brief | Markets, Business and Economic News The Daily Finance Brief Happy Work - Management & bien-être au travail Happy Work - Management & bien-être au travail Gaël Chatelain-Berry Abraham Hicks’s Podcast Abraham Hicks’s Podcast Abraham Hicks Jim Rohn Motivation Daily Jim Rohn Motivation Daily Jim Rohn Harvard Business Review Harvard Business Review HBR Evan Carmichael - Believe: Unlocking Your True Potential Evan Carmichael - Believe: Unlocking Your True Potential Evan Carmichael The Occupational Safety Leadership Podcast The Occupational Safety Leadership Podcast Dr. Ayers/Applied Safety and Environmental Management 120 jaar IJsfabriek Strombeek 120 jaar IJsfabriek Strombeek The Podcast Planet Automotive News Daily Drive Automotive News Daily Drive Automotive News The Ramsey Show Highlights The Ramsey Show Highlights Ramsey Network WSJ Your Money Briefing WSJ Your Money Briefing The Wall Street Journal The College Investor Audio Show The College Investor Audio Show The College Investor Home Service Millionaire with Mike Andes Home Service Millionaire with Mike Andes Mike Andes The Note Closers Show - The #1 Podcast for Note Investing The Note Closers Show - The #1 Podcast for Note Investing Scott Carson Wealth Juice | Real Estate, Entrepreneurship & Investing Wealth Juice | Real Estate, Entrepreneurship & Investing Cory Jacobson, Ryan Bevilacqua 財訊 《Wealth Magazine》 財訊 《Wealth Magazine》 財訊雙週刊 Working Ranch Radio Show Working Ranch Radio Show Justin Mills The KE Report The KE Report KE Report The Unforget Yourself Show The Unforget Yourself Show Mark and Katie The CJ Moneyway Show The CJ Moneyway Show CJ Moneyway, Bleav Inspired Choice Podcast: The Conscious Founder’s Directory to Legacy Inspired Choice Podcast: The Conscious Founder’s Directory to Legacy Dr. Caroline Biesalski The Drive Car Show The Drive Car Show The Drive with Lauren & Karl AI News Podcast | Latest AI News, Analysis & Events | Daily Inference AI News Podcast | Latest AI News, Analysis & Events | Daily Inference AI Daily AD7 Devocional - Diferente / Inverso AD7 Devocional - Diferente / Inverso AD7 Devocional 寰宇#關鍵字新聞 Global Hashtag News 寰宇#關鍵字新聞 Global Hashtag News 寰宇新聞台 Bob Proctor: The Science of Success Bob Proctor: The Science of Success Bob Proctor Ekantik Vartalap Ekantik Vartalap Bhajan Marg Tolkers Podcast Tolkers Podcast Tolkers Geopolitical Cousins Geopolitical Cousins Jacob Shapiro & Marko Papic China Update China Update Tony
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Business

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Fexingo

How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals

June 27, 2026 1:05am 15 min

Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based p...

How B2B Marketers Use Gong for Deal Coaching

June 26, 2026 1:12pm 9 min

Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how c...

How B2B Marketers Use Win-Loss Analysis to Close More Deals

June 26, 2026 1:04am 11 min

Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor to uncover why deals close or slip. Lucas and Luna break down a case st...

How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

June 25, 2026 1:06pm 7 min

Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders i...

How B2B Marketers Use Net Revenue Retention to Measure Growth

June 25, 2026 1:01am 8 min

Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using ...

How B2B Marketers Use AI-Powered Recommendation Engines for Upsells

June 24, 2026 1:16pm 11 min

Episode 72 explores how B2B marketers leverage AI recommendation engines to drive upsells and cross-sells in enterprise accounts. Lucas and Luna break down the mechanics behind collaborative filtering and content-based f...

How B2B Marketers Use Partner-Led Demand Gen for Enterprise Pipeline

June 24, 2026 1:02am 6 min

In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate enterprise demand, using a concrete case: a cybersecurity SaaS company that built a partner co-selling program and saw dea...

How B2B Marketers Use Community-Led Growth for Enterprise Pipeline

June 23, 2026 1:06pm 9 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth is reshaping enterprise demand generation. They break down how companies like Databricks and Airtable use developer communiti...

How B2B Marketers Use Account Tiering to Maximize ABM ROI

June 23, 2026 1:02am 9 min

In episode 69 of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use account tiering to focus resources on high-value accounts. They unpack the tiering framework—Tier 1 for strategic ABM, Ti...

How B2B Marketers Use Deal Registration to Protect Channel Revenue

June 22, 2026 1:09pm 10 min

Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it to prevent partner conflict, forecast accurately, and defend margins. They walk through a concrete example: a cybersecuri...

How B2B Marketers Use Zero-Party Data for Personalization

June 22, 2026 1:01am 14 min

Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intentionally share—to personalize enterprise campaigns without relying on third-party cookies. They break down a real case: h...

How B2B Marketers Use First-Party Data Without Third-Party Cookies

June 21, 2026 1:15pm 8 min

Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-party data strategies. Lucas and Luna break down the real-world case of ...

How B2B Marketers Use Customer Success Stories as Sales Enablement

June 21, 2026 12:58am 7 min

In this episode, Lucas and Luna explore how B2B marketers turn customer success stories into high-impact sales enablement assets. They break down the difference between generic case studies and battle-tested story banks ...

How B2B Marketers Use Review Sites to Win Enterprise Deals

June 20, 2026 1:00pm 7 min

Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius into competitive weapons for enterprise sales. They unpack a case study: a cybersecurity company that used review conte...

How B2B Marketers Use Salesforce to Predict Churn Before It Happens

June 20, 2026 12:57am 8 min

Lucas and Luna dive into predictive churn scoring using Salesforce data. They break down how a mid-market SaaS company called CloudSync used historical usage patterns, support ticket sentiment, and contract renewal timin...

How B2B Marketers Use Revenue Orchestration Platforms

June 19, 2026 1:13pm 10 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connects marketing automation, CRM, and sales engagement tools to coordinate ...

How B2B Marketers Use Sales Playbooks for Enterprise Deals

June 19, 2026 12:48am 5 min

Episode 61 of B2B Marketing with Fexingo dives into how enterprise marketers build and deploy sales playbooks for complex, multi-stakeholder deals. Lucas and Luna break down the anatomy of a high-impact playbook using a ...

How B2B Marketers Use Dynamic Pricing in Enterprise Deals

June 18, 2026 1:00pm 8 min

Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill into the case of a SaaS company that implemented usage-based pricing with ...

How B2B Marketers Use Customer Interviews for Messaging That Converts

June 18, 2026 12:53am 9 min

B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode, Lucas and Luna break down how structured customer interview programs —...

How B2B Marketers Use Intent Data to Prioritize Accounts

June 17, 2026 12:58pm 11 min

In episode 58 of Fexingo's B2B Marketing show, Lucas and Luna explore how intent data helps enterprise marketers prioritize accounts that are actually in-market. Lucas breaks down the difference between first-party and t...

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