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Life Beyond the Briefs

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Life Beyond the Briefs

Brian Glass

Your Best Leads Are Already in Your Database | David Vicknair

July 07, 2026 3:00am 46 min

Most law firm owners are obsessed with getting more leads.More clicks.More calls.More traffic.More ad spend.But David Vicknair has a reminder that sounds simple, and maybe a little annoying because it is true:Your best l...

Dan Kennedy’s Second Rule of Marketing: Build Your Moat Before Consolidation Hits | pt. 2

June 30, 2026 3:00am 38 min

If Part 1 made you rethink your marketing, Part 2 is where Dan Kennedy gets practical.And maybe a little uncomfortable.We are bringing this conversation back because it was one of the episodes listeners loved most, and t...

Dan Kennedy’s First Rule of Marketing: Stop Copying Your Competition | pt. 1

June 23, 2026 3:00am 44 min

Most lawyers do marketing the same way.They look at what every other firm is doing, copy the message, copy the offer, copy the ads, and then wonder why nobody notices them.Dan Kennedy would tell you that is exactly the p...

Your Vacation Should Not Require a Laptop | Conrad Saam

June 16, 2026 3:00am 42 min

Most law firm owners say they want freedom.Then vacation starts.The laptop comes out.Slack gets checked.A “quick email” turns into an hour.And suddenly the business you built to create freedom is sitting right there at t...

Your Law Firm Is Making Money. But Is It Actually Profitable? | Leah Miller

June 09, 2026 3:00am 47 min

Most law firm owners know the feeling.You are busy.The cases are coming in.The team is growing.The bank account looks decent.And somehow, you still do not feel fully in control of the money.That is why we are bringing th...

Why Grassroots Marketing Still Beats Fancy Funnels | Tim Semeroth, Len Spada, & John Griffith

June 02, 2026 3:00am 49 min

Most law firm owners are constantly being sold the expensive stuff.SEO. Paid ads. Production teams. Funnels. Agencies.And sure, some of that can work.But this episode is about the kind of marketing that does not usually ...

Why Law Firms Are Getting Sued Over Their Own Marketing | John Henson

May 26, 2026 3:00am 25 min

Most law firms assume their marketing is someone else’s problem.The agency handles it.The lead vendor handles it.The intake team handles it.Until the lawsuit shows up.In this episode, Brian sits down with John Henson for...

How to Build a Reputation Without Owning the Firm | Will McCreight

May 19, 2026 3:00am 30 min

Most lawyers think the only path to influence is starting their own firm.Own the business. Put your name on the door. Build the brand yourself.But what if that’s not true?In this episode, Brian sits down with Will McCrei...

What Happens When Your Legal Niche Gets Wiped Out? | Alexander Licznerski

May 12, 2026 3:00am 32 min

Most lawyers assume their niche is safe.Until one day… it isn’t.A law changes. A rule shifts. And suddenly, the work you’ve spent years mastering starts to disappear.That’s exactly what happened to Alexander.He had a dre...

The $20M Case No One Wanted | Sharif Gray and Gray Broughton

May 05, 2026 3:00am 42 min

Most lawyers would have said no to this case.No clear damages.Messy facts.A client with a complicated history.Three firms already had.Sharif Gray and Gray Broughton said yes anyway.And that decision turned into a $20 mil...

If Throwing Money Isn’t the Answer, What Actually Works? | Conrad Saam and Gyi Tsakalakis pt. 2

April 28, 2026 3:00am 1:04

So if throwing more money at marketing usually backfires… what actually works?That’s where this part of the conversation goes.Part 1 was about thinking differently. About stepping back and realizing that most lawyers are...

Why Throwing More Money at Marketing Usually Backfires | Conrad Saam and Gyi Tsakalakis pt. 1

April 21, 2026 3:00am 1:01

Most lawyers think their marketing problem is tactics.Wrong platform. Wrong agency. Wrong strategy.But what if the real problem is how you’re thinking about marketing in the first place?This episode is a little different...

Stop Hiring Based on Vibes | Jay Henderson

April 14, 2026 3:00am 45 min

Most law firm owners approach hiring like they’re trying to put out a fire with a garden hose.You’re busy, the cases are piling up, and suddenly you realize you needed help months ago. So, you do what most of us do when ...

The Future of Law Isn’t Less Human… It’s More | Dr. Cain Elliott

April 07, 2026 3:00am 44 min

Everyone is talking about AI like it’s either the greatest thing ever… or the thing that’s going to replace lawyers entirely.And honestly, both sides are missing the point.In this episode from the GLM Summit, Dr. Cain El...

How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey

March 31, 2026 3:00am 53 min

If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions.Because here’s the truth. The firms winning right now are not abandoning SEO. They’re doubling down on it. They’re just playing...

100 People Every Quarter: The Relentless Networking Strategy That Built Elise Buie’s Law Firm

March 24, 2026 3:00am 37 min

Most lawyers try to grow their firm the same way. More ads. Better SEO. More hustle.Elise Buie went a completely different direction.Years ago, after her life was turned upside down and she had to rebuild from scratch in...

Burned Out and Underpaid? The Red Flags That Tell Lawyers It’s Time to Go Solo | Wendy Meadows

March 17, 2026 3:00am 35 min

When lawyers think about going solo, the first reaction is usually fear.What if I can’t find clients?What if I mess up the business side?What if leaving the firm is the worst decision I ever make?But what if the bigger r...

The Simple Marketing Tool Most Law Firms Ignore | David Vicknair

March 10, 2026 3:00am 45 min

Most law firm marketing feels like a treadmill. Post more. Track more. Spend more. Hope the numbers behave.David Vicknair is playing a different game.He’s in one of the most competitive PI markets in the country, he’s th...

Second Rule of Marketing: Build a Moat Before Consolidation Hits | Dan Kennedy pt. 2

March 03, 2026 3:00am 36 min

If Part 1 made you want to rethink your marketing, Part 2 is where Dan Kennedy gets dangerously practical.This episode picks up live from the Great Legal Marketing Summit (October 2025) with Dan going deeper on the stuff...

First Rule of Marketing: Do The Opposite of Your Competition | Dan Kennedy pt. 1

February 24, 2026 5:00am 43 min

Most lawyers market by looking around, copying what everyone else is doing, and hoping they can outspend the next firm.Dan Kennedy thinks that is the fastest way to become invisible.This is Part 1 of a two-part conversat...

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