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Fire Footwear: Sneakers Talk (with Matt Frates) Fire Footwear: Sneakers Talk (with Matt Frates) Matt Frates | Matt Frates Creations, LLC Fréquence Plus : Chouchoutez vos papilles Fréquence Plus : Chouchoutez vos papilles Fréquence Plus An Endless Redundancy with Olly Woods An Endless Redundancy with Olly Woods Olly Woods Arroe Collins View From The Writing Instrument Arroe Collins View From The Writing Instrument Arroe Collins La voce del poeta La voce del poeta Lorenzo Pieri Happy Shooting - Der Foto-Podcast Happy Shooting - Der Foto-Podcast Christoph Marquardt und Boris Nienke VIP Podcasts - Flashbacks & HIstory VIP Podcasts - Flashbacks & HIstory 聽說 聽說 聽說 The Camera Life The Camera Life The Camera Life The Sunfall Train The Sunfall Train REDSHIFT Unstoppably Creative Unstoppably Creative Leslie Becker The Medieval Podcast The Medieval Podcast Danièle Cybulskie The Writer Files: Writing, Productivity, Creativity, and Neuroscience The Writer Files: Writing, Productivity, Creativity, and Neuroscience Kelton Reid Promo Estereo Podcast Promo Estereo Podcast Promo Estereo The Hot Slice The Hot Slice Pizza Today Soundcheck Soundcheck WNYC Studios Fratello.com Fratello.com Fratello Watches The Truth In This Art: Stories That Matter The Truth In This Art: Stories That Matter Rob Lee Stage Whisper Stage Whisper Andrew Cortes and Hope Bird That Time I Got Reincarnated in the Same World as an Anime Podcaster That Time I Got Reincarnated in the Same World as an Anime Podcaster Isekai Sensei-Sama, Moxie the Yeen, and Bento Baggins Writing and Editing Writing and Editing Jennia D'Lima Chapter-A-Day Audio Bible Chapter-A-Day Audio Bible John Stange, Pastor and Audio Bible Reading Plan The Joy of Cruising Podcast The Joy of Cruising Podcast Paul C. Thornton Tanya's Health Life Tanya's Health Life Tanya Abreu Penny for your Shots Penny for your Shots Penny Fitzgerald Storytime for Grownups Storytime for Grownups Faith Moore The History of Fresh Produce The History of Fresh Produce The Produce Industry Network Rooibos cosmetics Rooibos cosmetics Brendalin This Is Scotland with The Scots Magazine This Is Scotland with The Scots Magazine The Scots Magazine Around The Layout - A Model Railroad Podcast Around The Layout - A Model Railroad Podcast Ray Arnott The Archivist: History Continued The Archivist: History Continued Open Frequency Media LLC Crónicas del Multiverso Crónicas del Multiverso La Quintaesencia Grandes aprendizajes Grandes aprendizajes Borja Girón Bonjour France Podcast Bonjour France Podcast AC Wilson The Magic Word Podcast The Magic Word Podcast Scott Wells Een Cursus in Wonderen Dagelijkse Les Een Cursus in Wonderen Dagelijkse Les Een Cursus in Wonderen Working Drummer Working Drummer Working Drummer
Fire Footwear: Sneakers Talk (with Matt Frates)

Arts

Fire Footwear: Sneakers Talk (with Matt Frates)

Matt Frates | Matt Frates Creations, LLC

Why is Nike So Disconnected?

July 01, 2026 2:00pm 16 min

In what feels like a thriving era for sneakers, Nike seems a bit out touch. Sure, they lead in terms of sales and money on a global level, but where are they on the streets? Where are they with the culture? Matt discusse...

Sneakers are Thriving in 2026

June 17, 2026 1:30pm 15 min

We are halfway through 2026, and sneakers are thriving. Yes you can make the argument that retros are down, resale is gone, and others. In the end, sneakers is thriving and growing for the future because of one element. ...

Culture Vultures in Sneakers

June 03, 2026 9:45am 16 min

Seth Fowler recently got some flak on X for selling a bunch of his collection. It led Matt to think about creators in the sneaker space who may be culture vultures, and the ones who, despite any financial gain, stick aro...

Unresolved Debates in Sneakers

May 27, 2026 8:10am 18 min

Throughout sneakers, there are debates we all have that never get resolved. After looking back at his own sneaker journey, Matt talks through three of these debates, and why they will never be resolved.---Subscribe to Ma...

I'm Not a Sneakerhead (and that's okay)

May 20, 2026 10:35am 18 min

After seeing some creators talking through what makes someone a true sneakerhead, Matt takes a trip down memory lane thinking through ways he has changed as a sneaker lover.---Subscribe to Matt Frates on YouTube: https:/...

A New Direction for SNKRS

May 12, 2026 1:15pm 16 min

Nike made headlines with the firing of 90% of the staff working on the SNKRS app. This begs the question of what is next for the platform? Matt chimes in about the intention of SNKRS versus the execution over the years.-...

The Book of Eastbay - Interviewing Art Juedes and Rick Gering

April 14, 2026 12:15pm 53 min

The Eastbay catalog, for those of a certain age, was one of the most iconic pieces of media in sneaker history. Between its colorful images, consistent presence, and selection, it captured the hearts and minds of youths ...

Jae Tips Goes to Nike

April 07, 2026 9:30am 18 min

Jae Tips emerged on the scene with his loud and proud work with Saucony. Unmistakeble in their appearance, they took the culture by storm. Recently Jae Tips announced an upcoming partnership with the Swoosh. In a world w...

Changing Tastes in Sneakers

March 24, 2026 9:00am 17 min

A comment on a YouTube video made Matt think about changing perspectives and tastes. As we get older, should our tastes change in our likes and dislikes? Should we embrace new elements of the culture to gain wisdom and h...

Air Max 95: Nike's Inflection Point

March 17, 2026 12:20pm 16 min

After receiving his pair of the Neon Air Max 95, Matt realized he underestimated the shoe. In looking through its history and origins, Matt came to see how influential and meaningful the shoe was in the growing history o...

The Nike Air Max: Stylish and Innovative

March 10, 2026 5:30pm 19 min

March is Air Max month for Nike. They spend time celebrating some of the best shoes in the lineage. While Matt has visited the history of the Air Max before, this time he looks at the most innovative offerings over the y...

Community in Sneakers is Important

March 03, 2026 6:10am 18 min

Sneaker culture can sometimes be made to be only about mass consumerism of sneakers. In reality, it is so much more. What makes the culture so special are the people and stories/experiences they bring. It's our unique pe...

Jerry Lorenzo and Costco SB Dunks: Icons of a Different Color

February 10, 2026 1:40pm 18 min

After a month long hiatus, Matt comes back to discuss the fizzling of Jerry Lorenzo's partnership with Adidas, and the hype and shock drop that was the Costco Nike SB Dunk. Both are icons in their own way.---Subscribe to...

Sneaker Releases in 2026

January 06, 2026 1:00pm 17 min

The year in sneakers that was 2025 was outstanding. Now that 2026 is here, what are the expectations? Will it be a letdown by default? Is it even fair to compare. Matt takes a look at the scene and provides some opinions...

An Authentic Look at My 2025

December 30, 2025 6:20am 21 min

The end of 2025 is here, and while it was a great one for sneakers and the community, it was not the greatest year for Matt personally. Matt dives in a little to the uncertainty of the early part of his year, and how tha...

My Favorite Sneakers of 2025

December 23, 2025 7:00pm 20 min

Sneaker of the Year is always talked about this time of year. Really, it should just be what sneakers are your favorite, because what you like is all that matters. Matt gives his favorites of 2025.---Subscribe to Matt Fr...

Jeff Staple Makes Headlines (the bad kind)

December 16, 2025 2:40pm 19 min

Jeff Staple is a renowned figure in sneaker lore. His work speaks for itself. Recently he stirred up quite a controversy by making a pair of pigeon SB Dunks available for one lucky sneaker lover. Except this pair was fak...

Is Sneaker Culture Bored, or Spoiled?

December 09, 2025 11:40am 16 min

As the sneaker year ends, not only do we debate whether 2025 is a great sneaker year, but Nike announces the new SNKRS Code program. Matt talks about who this program is for, and whether companies are trying to get sneak...

Steph Curry Leaves Under Armor: What's Next?

November 25, 2025 2:29pm 16 min

Big news broke that Steph Curry and Under Armor had ended their long-standing partnership. Speculation is running wild as to where Steph will end up. There is a brand out there that excites Matt more than others. Whereve...

Get Inspired!

November 11, 2025 6:00am 16 min

Matt uses the Bull Airs "The Scarecrow" shoe, and the processing of video making with it, as a means of inspiration recently. Even in the darkest of times, the smallest of things can light that fire of inspiration. Go ou...

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