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Selling the Couch Selling the Couch Melvin Varghese, PhD The Mineral Rights Podcast: Mineral Rights | Royalties | Oil and Gas | Matt Sands The Mineral Rights Podcast: Mineral Rights | Royalties | Oil and Gas | Matt Sands Matt Sands The Lawyer Podcast The Lawyer Podcast The Lawyer The Data Exchange with Ben Lorica The Data Exchange with Ben Lorica Ben Lorica The Chef JKP Podcast The Chef JKP Podcast The Chef JKP Podcast Directed IRA Podcast Directed IRA Podcast Mat Sorensen and Mark Kohler Boz To The Future Boz To The Future Andrew Bosworth Community Community Kristina Bartold Angry Mortgage Angry Mortgage Ron Butler Kullastandard - Mait Krauni podcast Kullastandard - Mait Krauni podcast Tavid Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design Erin Gray | Holistic Advisor for Entrepreneurs, Former CFP and CFO Selling on Giants: The eCommerce Marketplace Podcast Selling on Giants: The eCommerce Marketplace Podcast Selling on Giants: The eCommerce Marketplace Show Unspeakable Leadership Unspeakable Leadership Rohene Bouajram Radiant Mom Rising | Identity, Mindset & Business for Moms Ready to Rise Radiant Mom Rising | Identity, Mindset & Business for Moms Ready to Rise Mary Dibble| Life Coach Helping Moms Navigate Life & Business With Ease Respecting the Beer Respecting the Beer McFleshman's Brewing Co FP&A Unlocked FP&A Unlocked Paul Barnhurst Fresh Oil Podcast with Keith Manley Fresh Oil Podcast with Keith Manley Keith Manley P³ with Preston Poore P³ with Preston Poore Preston Poore Inspired by Design with Sarah St Pierre Inspired by Design with Sarah St Pierre Sarah St Pierre Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents Alyssa Stalker RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business Angela Murphy | JustPositionIt.com Parkinson's Policy Podcast Parkinson's Policy Podcast Power Over Parkinson's and Together for Sharon Fit Happens: The Executive Search Podcast Fit Happens: The Executive Search Podcast Jason Baumgarten Effective Communication Effective Communication Phil Zeller Money to Give Money to Give Richard C. Peck The Business of Benefits Podcast The Business of Benefits Podcast Hi Hello Labs Network Mess to Mission Mess to Mission Lindsey Paulson Stock Movers Stock Movers iHeartPodcasts GOD-LED BUSINESS - Make Money Online, Work From Home, Passive Income, Online Business, Start a Podcast GOD-LED BUSINESS - Make Money Online, Work From Home, Passive Income, Online Business, Start a Podcast Stefanie Gass - Christian Business Coach, Podcast Coach, Online Business Coach Wirtschaftskunde Wirtschaftskunde Holger Klein People. Process. Progress. People. Process. Progress. Kevin Pannell The Dollar Vigilante The Dollar Vigilante Jeff Berwick The Everyday Millionaire and Mindset Matters Podcast The Everyday Millionaire and Mindset Matters Podcast Patrick Francey Fox Business Hourly Report Fox Business Hourly Report FOX News Podcasts 鞠强教授:管理心理学 鞠强教授:管理心理学 管理心理学教授鞠强 Finanzen BW – das Briefing Finanzen BW – das Briefing Ministerium für Finanzen Baden-Württemberg Christian Business Insights Christian Business Insights Dave Kahle
Selling the Couch

Business

Selling the Couch

Melvin Varghese, PhD

ENCORE: Designing a Life-First Business In An Uncertain World

July 02, 2026 2:00am 13 min

Today’s encore is at the heart of the Quiet Builder philosophy. The question is, “How do we design a business that supports our lives, not swallows it?” This becomes increasingly important as the world grows more uncerta...

ENCORE: What Therapists Get Wrong About Selling Their First Online Course

June 25, 2026 2:00am 15 min

Today’s encore is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses. I’m bringing full transparency to...

ENCORE: A Live vs. Pre-Recorded Online Course

June 18, 2026 2:00am 35 min

Today’s encore is from a live coaching call talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar.Our Featured Guest-Kristen...

ENCORE: The Process of Creating and Marketing Your Product Using the Feelings Wheel

June 11, 2026 10:00am 37 min

In today's encore, we're tapping into creative thinking. How are you at thinking outside the box? This episode is perfect for everyone who has thought about creating, marketing, and selling a product. What is the process...

ENCORE: The Power of Depth Over Scale

June 04, 2026 6:45pm 13 min

Today's encore is on the 400th episode of Selling the Couch! It was truly surreal to think back to 2015 and the show’s humble beginnings; reaching this milestone is beyond anything I ever dreamed of 10 years ago. I wante...

423: Why Google Is Done With Your Reels (And What Smart Therapists Are Creating Instead)

May 28, 2026 12:30pm 19 min

Are therapists focusing on the wrong kind of content in the age of AI?In this episode, Mel explores one of the biggest shifts happening online right now: why Google and AI-powered search are quietly rewarding depth-first...

422: What Happens to Your Clients If Something Happens to You?

May 21, 2026 3:30pm 35 min

What happens to your private practice if you suddenly become incapacitated… or pass away?It’s a difficult question, and one most therapists never want to think about.But in this deeply practical and important conversatio...

421: A Quick Clinical + Life Update

May 14, 2026 3:00pm 38 min

In this deeply personal episode, Mel shares an honest update on a new chapter he’s building: one that sits at the intersection of psychology, nervous system regulation, golf, performance under pressure, and the future of...

420: How A Therapist's Website Shapes A Client's First Impression

May 07, 2026 12:00pm 35 min

Do therapist websites still matter in the age of AI? With platforms like ChatGPT, Claude, Google AI Search, social media, and online directories changing how people search for support, many therapists are wondering: Is i...

419: Why Smart, Thoughtful Professionals Are Pulling Back From Social Media

April 30, 2026 12:45pm 18 min

Are therapists quietly leaving social media… on purpose?In today’s episode, we explore a growing shift: not burnout, but intentional withdrawal from platforms that promise connection... but often create fragmentation.If ...

418: Human-Centric Marketing: Choosing Connection Over Algorithms

April 24, 2026 12:15am 42 min

What does it actually look like to market your work… without losing your humanity?In today’s episode of Selling the Couch, I’m joined by Shayna Vance Roman to explore a powerful and often overlooked idea: human-centric m...

417: Is Ai Killing Our Ability To Protect Time?

April 16, 2026 2:00am 9 min

Is AI actually giving us more freedom… or just more to do?In this episode, I reflect on something I’ve been noticing lately, both in my own life and in conversations with other business owners:Even though AI makes it eas...

416: Is Blogging Still Worth It In The AI Age?

April 09, 2026 2:00am 44 min

If you’ve been told to “just start a blog” to grow your private practice and be seen online, but you’re now wondering if AI has made that advice outdated... this episode is for you.In this conversation, I sit down with D...

415: What Actually Drives Podcast Downloads Based on Real Data

April 02, 2026 2:00am 18 min

After 11 years, 400+ episodes, and nearly 2 million downloads, I thought I understood what drives podcast growth.Then I saw the data, and it challenged a lot of assumptions.In this episode, I break down what actually dri...

ENCORE: Researching and Finding an Audience for Your E-Course

March 26, 2026 12:15pm 22 min

Today’s encore is covering creating and selling an E-Course. Since creating Healthcasters, I’ve definitely made many mistakes that I’m happy to share with you.Statistics show that the self-improvement industry is a $10-1...

ENCORE: How to Show Up Imperfect In Your Marketing

March 19, 2026 12:45pm 32 min

If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less aut...

ENCORE: Pro Tips To Improve The Quality Of Live Videos

March 12, 2026 7:00pm 37 min

We use video for meetings, live sessions, live-streaming, and other content, so it’s important to have the best quality possible.Michael Rothermel is my videographer who filmed the welcome video for STC. We were part of ...

ENCORE: How I’m Thinking About YouTube as a Podcaster (and Dad)

March 05, 2026 1:00am 31 min

Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be cr...

414: Why Most Online Courses Fail (Even If the Content Is Good)

February 26, 2026 11:30am 19 min

“If you build a great course, they’ll come.”I wish that were true.Over the past decade, both as a course creator (since 2015) and as a teacher helping therapists launch their own courses, I’ve seen something surprising:G...

413: What They Don’t Tell Therapists About Owning a Small Business

February 19, 2026 1:00am 46 min

Most conversations about private practice are highlight reels.But what about the parts no one posts about?In today’s episode of Selling the Couch, I’m joined by my friend Dr. Justin Dodson, a group practice owner in Memp...

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