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Under the Influence with Terry O'Reilly Under the Influence with Terry O'Reilly Apostrophe Podcast Network Local Business Buzz Local Business Buzz LocalBiz Finder Motion and Success Motion and Success Ayodeji Omotoye, Cody Brown Spark Good Podcast Spark Good Podcast Stephanie Malon-Rufi Risk Parity Radio Risk Parity Radio Frank Vasquez Frequent Traveller Circle - Essentials - DEUTSCH Frequent Traveller Circle - Essentials - DEUTSCH Lars F Corsten Diversity Conversations W/ Eric Ellis & Tommie Lewis Diversity Conversations W/ Eric Ellis & Tommie Lewis Eric Ellis and Tommie Lewis Friends from Wild Places Friends from Wild Places Shireen Botha Leveraging AI Leveraging AI Isar Meitis Круче Чака: Стартап-инсайты от М. Кольхаузер Круче Чака: Стартап-инсайты от М. Кольхаузер Мартин The Bridge to Kindness Podcast The Bridge to Kindness Podcast River Radio Ministries Retire Y'all Radio with Adam Curran Retire Y'all Radio with Adam Curran Adam Curran 藤岡宮司の未来志向チャンネル 藤岡宮司の未来志向チャンネル えんむすびの社 二柱神社 宮司 藤岡邦彦 Monetary Matters with Jack Farley Monetary Matters with Jack Farley Jack Farley The Bit Bite Podcast The Bit Bite Podcast The Bit Bite Podcast Heavy Things Lightly Heavy Things Lightly John Heers The AI & Marketing Podcast for Local Businesses The AI & Marketing Podcast for Local Businesses The AI & Marketing Podcast for Local Businesses The Larry Kudlow Show The Larry Kudlow Show 77 WABC The Prison Show The Prison Show David Collingsworth - Producer 90.1 FM KPFT - The Prison Show 聞くとマーケティングが学べるラジオ 聞くとマーケティングが学べるラジオ 多田 翼 (Aqxis 代表) Bloomberg Talks Bloomberg Talks Bloomberg Playlist News : les meilleurs podcasts d'actualité Playlist News : les meilleurs podcasts d'actualité Acast France FEAR & GREED | Business News FEAR & GREED | Business News Fear and Greed The Aaron Novello Podcast The Aaron Novello Podcast Aaron Novello Roommates Show with Jalen Brunson & Josh Hart Roommates Show with Jalen Brunson & Josh Hart Playmaker and iHeartPodcasts PWTorch Dailycast PWTorch Dailycast Pro Wrestling Torch FIRMA.FUSSBALL.FAMILIE. | Der 15-Minuten-Kick für starke Unternehmer FIRMA.FUSSBALL.FAMILIE. | Der 15-Minuten-Kick für starke Unternehmer Michael H. Metzger | Unternehmertrainer, Familienvater, Mutmacher, Autor | migellum GmbH Dropping Bombs Dropping Bombs Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line Podcasts From The Printerverse Podcasts From The Printerverse Print Media Centr Geek Forever’s Podcast Geek Forever’s Podcast tharadhol 米国株投資で幸せ作り 米国株投資で幸せ作り beikoku-stock New Heights Fellowship Baptist church of East Toledo New Heights Fellowship Baptist church of East Toledo Daniel Ray Stevenson Artificial Intelligence Growth Architect | Connor with Honor | Real Estate Consultant Artificial Intelligence Growth Architect | Connor with Honor | Real Estate Consultant Connor T. MacIvor | Connor with Honor This Morning With Gordon Deal This Morning With Gordon Deal Compass Media Networks LONG LIVE DOGS Pitbulls & Pet Grief Podcast LONG LIVE DOGS Pitbulls & Pet Grief Podcast Craig Fields and Josephine Ciuzio Peter Pru | Option Sellers School Peter Pru | Option Sellers School Peter Pru #12minconvos with Jesus Believers #12minconvos with Jesus Believers Engel Jones
Under the Influence with Terry O'Reilly

Business

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Seeing Is Believing: The Power of Demonstration Commercials

July 04, 2026 10:56am 26 min

An encore episode of Under The Influence.... one of our favourites.This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.Be...

Ask Terry 2026

June 27, 2026 10:56am 27 min

This week, we open the show up to our listeners, and answer your very interesting questions.Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why.We’ll listen to some memorable commer...

Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

June 20, 2026 10:56am 27 min

This week, we look at the level of advertising creativity north of the border.We’ll talk about a campaign that used real “sleep talking” to sell mattresses.We’ll explore a remarkable idea that transformed the annual migr...

Flexi Discs

June 13, 2026 10:56am 27 min

This week, we look at a humble marketing tool.The Flexi Disc.These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records.And in ...

Joe Sedelmaier Tribute

June 06, 2026 10:56am 27 min

This week, we pay tribute to one of the greatest commercial directors in the ad business.You may not know the late Joe Sedelmaier by name, but you certainly know his work.He directed the famous “Fast Talking Man” ad for ...

Newsjacking

May 30, 2026 10:56am 27 min

This encore episode of Under The Influence is one of our favourites of 2026.Lately, companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company q...

Bookmarks 2026

May 23, 2026 10:56am 27 min

This week, it’s our annual Bookmarks episode.We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our regular season.We’ll talk about the importance of num...

Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman

May 19, 2026 10:00am 27 min

We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our feed. We're chatting about hospital advertising. And because they rely on...

Debut Commercials - Part Two

May 16, 2026 10:56am 26 min

It’s part two of our episode that revisits the very first commercials ever produced for famous products.From the very first commercial for something called the Big Mac, to the first TV ad for a new doll called Barbie, we...

Debut Commercials

May 09, 2026 10:56am 27 min

This week, we take a look at marketing firsts.Specifically, the very first commercials ever produced for famous products and companies.From the debut of the Jolly Green Giant, to the first AIDS PSAs, to the very first ph...

Monumental Advertisements: Branded Buildings

May 02, 2026 10:56am 27 min

This week, we talk about spectacular landmarks built by visionary entrepreneurs.These magnificent buildings stand in Toronto, New York and Chicago.They are all very different in design, built in different eras, but they ...

Brand Envy (2026)

April 25, 2026 10:56am 26 min

This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years.We’ll talk about a very funny character who has made the world laugh without uttering a single word.An idea that...

Rue McClanahan: Every Kick's A Boost

April 18, 2026 10:56am 12 min

This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we talk about the mountain of rejections famous and successful people had to overcom...

Selling Violence: Marketing Combat Sports

April 11, 2026 10:56am 27 min

This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.We’ll analyze how WWE pro wrestling took a page from Rickard to cre...

Unhinged Advertising: The Power of the Absurd

April 04, 2026 10:56am 27 min

This week, we look at weird, unhinged advertising.Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where everything a man touches turns to Skittles.A leather diaper you can wear to heavy meta...

Nobody's Ugly on Radio: The Superpower of Audio

March 28, 2026 10:56am 27 min

This week, we listen to the most creative use of sound and voice. Like the mattress company that gave people discounts based on how loud they snored. We’ll explore a radio campaign that says ugly is a superpower. And we’...

It's a Floor Wax and a Dessert Topping: Unintended Product Uses

March 21, 2026 10:56am 27 min

There are many products in the world that have “unintended uses.”Originally designed for one purpose, the general public has discovered alternate uses for these items.From Windex to baking soda to Ozempic, the makers of ...

Sweaty Billboards: Marketing The Movies

March 14, 2026 10:56am 27 min

With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action film.And we’ll discuss a mo...

Small Wonders: Tiny Inventions. Big Impact.

March 07, 2026 10:56am 27 min

This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires. In every case, th...

Car Cuisine: Car Companies in the Food Business

February 21, 2026 10:56am 27 min

This week, we look at the link between food and cars. Did you know that Volkswagen makes sausages.And Rolls-Royce makes honey.Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistach...

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