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The Marketing Architects The Marketing Architects Marketing Architects The Science of Personality Podcast The Science of Personality Podcast Hogan Assessments Astrology Hub Podcast Astrology Hub Podcast Astrology Hub make joy normal:  cozy homeschooling make joy normal: cozy homeschooling Bonnie Landry Horse Tip Daily Horse Tip Daily Horse Radio Network The Classical Academies Partnering With Parents The Classical Academies Partnering With Parents The Classical Academies Veterans Radio Veterans Radio Veterans Radio America Conversations with Ricardo Karam Conversations with Ricardo Karam Conversations with Ricardo Karam Zolak & Bertrand Zolak & Bertrand Beasley Media Group PERSPEKTIVEN To Go – der Börsenpodcast PERSPEKTIVEN To Go – der Börsenpodcast Deutsche Bank Cosmic Coffee Time with Andrew Prestage Cosmic Coffee Time with Andrew Prestage Andrew Prestage PRN - Garage Pass Podcast PRN - Garage Pass Podcast Performance Racing Network S2 Underground S2 Underground S2 Actual プレジデント音声版 プレジデント音声版 プレジデント社 Invest Like the Best with Patrick O'Shaughnessy Invest Like the Best with Patrick O'Shaughnessy Colossus | Investing & Business Podcasts Cultaholic Wrestling Cultaholic Wrestling Cultaholic RickRunGood | Golf Data and Betting Insights RickRunGood | Golf Data and Betting Insights Rick Gehman GameStar Podcast GameStar Podcast GameStar Sales Pipeline Radio Sales Pipeline Radio Matt Heinz, Heinz Marketing Dave & Chuck the Freak: Full Show Dave & Chuck the Freak: Full Show Dave & Chuck the Freak Power of ERDC Power of ERDC U.S. Army Engineer Research and Development Center (ERDC) SignalsAZ.com - Arizona News Podcast SignalsAZ.com - Arizona News Podcast Talking Glass Media, LLC From The Stash From The Stash From The Stash Life Point Life Point Tom Dougherty Mapei Krónika Podcast Mapei Krónika Podcast Mapei Kft A Chapter a Day Bible Reading A Chapter a Day Bible Reading Rev Sean Conry Dental Marketing Theory - A Podcast by Gary Bird Dental Marketing Theory - A Podcast by Gary Bird Gary Bird Sexual Health For Men Sexual Health For Men Dr. Anne Truong Gresham College Lectures Gresham College Lectures Gresham College Northwoods Baseball Sleep Radio - Fake Baseball for Sleeping Northwoods Baseball Sleep Radio - Fake Baseball for Sleeping Mr. King The Barn The Barn The Barn 聴くデイリーブレッド Our Daily Bread in Japanese 聴くデイリーブレッド Our Daily Bread in Japanese デイリーブレッドミニストリーズ Passive Income Pilots Passive Income Pilots Tait Duryea and Ryan Gibson Rejuvenate Podcast with Elwin Robinson Rejuvenate Podcast with Elwin Robinson Elwin Robinson Accessible Audio for Making A Difference Accessible Audio for Making A Difference Georgia Council on Developmental Disabilities The Answer Is Transaction Costs The Answer Is Transaction Costs Michael Munger King of the Court King of the Court Tyler Loong
The Marketing Architects

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The Marketing Architects

Marketing Architects

The Real Cost of Cutting Brand for Performance

June 30, 2026 4:00am 24 min

Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do t...

Nerd Alert: Should B2B Brands Use Humor?

June 25, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Performance-to-Brand Playbook with Peter Sengenberger

June 23, 2026 4:00am 29 min

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti...

Nerd Alert: Why Ads Reach Older Consumers Less

June 18, 2026 4:00am 13 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Death of the Funnel

June 16, 2026 4:00am 26 min

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate...

Nerd Alert: When Consumers Punish Acquired Brands

June 11, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Synthetic Research and the Future of Marketing with Peter Weinberg

June 09, 2026 4:00am 42 min

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-f...

Nerd Alert: Your Strongest Distinctive Brand Asset

June 04, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

June 02, 2026 4:00am 39 min

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing p...

Nerd Alert: But AI Told Me So!

May 28, 2026 4:00am 7 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Psychology Marketers are Missing with Phill Agnew

May 26, 2026 4:00am 47 min

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Ang...

Nerd Alert: Ad Wearout...Wearout

May 21, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Changing Brand Perception with Kim Storin, CMO of Zoom

May 19, 2026 4:00am 34 min

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of market...

Nerd Alert: When Creative Advertising Actually Works

May 14, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

From the Archive: The Effectiveness Principles You Need To Know

May 12, 2026 4:00am 27 min

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. ...

Nerd Alert: What Is Your AI Agent Buying?

May 07, 2026 7:31am 12 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Does Targeting Work on Mass Marketing Channels?

May 05, 2026 4:00am 22 min

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackl...

Nerd Alert: Why Branding Strategy Matters

April 30, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

No More Mild Marketing

April 28, 2026 4:00am 24 min

94% of pricing power comes from how meaningfully different a brand is perceived to be. So why are so many marketers playing it safe?This week, Elena, Angela, and Rob ditch the safe answers and eat progressively spicier h...

Nerd Alert: Life After Brand Death

April 23, 2026 4:00am 10 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

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