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UP559 Revenue-maxxing: How FIFA Changed The Game

July 03, 2026 2:00am 35 min

FIFA will make $13bn from the four-year cycle culminating in this summer's tournament — nearly $9bn of it landing this year alone. For comparison, the Paris 2024 Olympics, the other Greatest Show on Earth, generated $5.2...

UP558 Chat_UP: What The Mythos Shutdown Means For AI in the Sports Business

June 30, 2026 9:00am 46 min

Host: Richard Gillis (Unofficial Partner) Co-host/analyst: Andy Shora (TFG Labs)Three stories this episode:The Mythos/Fable shutdown — Anthropic ordered by the US government to disable its two most powerful models for al...

UP557 Ed Smith: What Sport Got Wrong About Moneyball

June 26, 2026 7:00am 53 min

AI commoditises knowledge production and throws judgment into scarcity. In this episode, Ed Smith asks what that means for sport, education and the people building careers in the business — and why the humanities might b...

UP556 'Serviette Maths': Sky Sports Boss On The Premflix Threat

June 23, 2026 6:00am 58 min

Jonathan Licht, Chief Sports Officer at Sky Sports, discusses Sky's dominant position in UK sports broadcasting, strategic partnerships, and the future of sports media.Key topics:Sky's portfolio dominance: 225 Premier Le...

UP555 The Lord's Question: What Does The MCC Brand Stand For?

June 16, 2026 6:00am 53 min

The £295million sale of London Spirit franchise was one of the big sports business stories of the last year. Some of Silicon Valley's most successful and famous leaders buying 49% of The Hundred's Lord's based franchise,...

UP554 The Bundle World Cup Special

June 12, 2026 5:00am 53 min

Richard, Murray Barnett and Yannick Ramcke convene for a World Cup special, using the 2026 tournament as a lens on how sports broadcasting is shifting beneath the surface. The conversation moves from Qatar-to-2026 compar...

UP553 Live: The Business of Horse Racing

June 09, 2026 9:00am 57 min

A first for Unofficial Partner: six years and 550+ episodes covering every sport going, we'd somehow never devoted an episode to the sport of horse racing. So we fixed that — live, in front of an audience at The Big Bell...

UP552 Chat_UP: Google's AI pivot and the end of the subsidised era

June 02, 2026 5:00am 57 min

Chat_UP is Unofficial Partner's AI series created in collaboration with TFG Labs.The brief: cut through the AI firehose, work out what matters, and bring it back to the business of sport. Three stories this week.Story On...

UP551 Coke's Cole Palmer Problem: When the ambassador misses the party

May 26, 2026 6:00am 43 min

On 22 April 2026, Coca-Cola unveiled Cole Palmer as its newest football brand ambassador, fronting Premier League and World Cup activations. A month later, Tuchel left him out of the England squad. We use the Palmer stor...

UP550 Inside Edge: IPL Auctions and the Financialization of Everything

May 19, 2026 7:00am 1:07

Richard Gillis, Mike Jakeman and invited guests dissect the business of cricket.The IPL auction has become one of the most watched events in world cricket — part financial instrument, part entertainment spectacle. This e...

UP549 Priced Out: FIFA’s Big Ticket Gamble

May 12, 2026 8:00am 40 min

The news agenda around this summer's FIFA World Cup in North America has been dominated by the price of tickets. Why are they so expensive? What's it got to do with changes made by FIFA specifically for this tournament? ...

UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; Amazon pitches for the Super Bowl

May 05, 2026 4:00am 57 min

The Bundle is the original and much copied series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26W...

UP547 Picks and Shovels: The Ecosystem Investment Thesis

May 01, 2026 6:00am 51 min

Picks and Shovels: The Sports Investment Thesis That Doesn't Need Media Rights to WorkAltman Solon's seventh annual Global Sports Survey lands with a central argument: sport is maturing into a full-stack asset class. But...

UP546 NBA Europe: It’s not about basketball

April 28, 2026 6:00am 49 min

The NBA Europe franchise sale process has moved from speculation to live transaction. Franchise fees of $500m to $1bn. No broadcast deal. Governance terms that European investors have already pushed back on. And a city m...

UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans

April 21, 2026 8:00am 1:05

Louis Theroux's documentary about the manosphere didn't at first seem to have much to do with sports digital strategy?Until you get to the platforms: Kick. Rumble. A whole ecosystem of streaming channels that the sports ...

UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy

April 14, 2026 3:00am 42 min

Craig Hepburn sits at the intersection of enterprise technology and cultural institutions. He spent years as UEFA’s Chief Digital Transformation Officer, overseeing its digital ecosystem, OTT platform build, and Innovati...

UP543 Business Moment of the Year: Inside the 25th Sport Industry Award Judging Room

April 07, 2026 11:00am 59 min

 This week we go behind the curtain of the 25th Sport Industry Awards, ahead of the big night at Battersea Evolution on Thursday 30th April. With an illustrious group of people from across the industry, Richard and Sean ...

UP542 Wedge Issues Live: The Golf Business in 2026

March 31, 2026 10:00am 46 min

A live podcast recorded at MSQ Sport and Entertainment HQ in London for the launch of Callaway Golf's new brand film 'At Last'. You can see the film by clicking this link. As the golfing world looks to Augusta for The Ma...

UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet

March 27, 2026 8:00am 44 min

Digital advertising has a dirty secret: most of what you're paying for never reaches a human being. Dr. Augustine Fou is a world leading expert in digital ad fraud and has spent 20 years watching the internet fill up wit...

UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook

March 24, 2026 9:00am 57 min

The latest dissection of the sports media and streaming marketplace from the ever popular, long running series featuring expert analysis from Yannick Ramcke and Murray Barnett. This episode goes deep in to:Why Premier Le...

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