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Under the Influence with Terry O'Reilly Under the Influence with Terry O'Reilly Apostrophe Podcast Network New Orleans News Today | 2 Min News | The Daily News Now! New Orleans News Today | 2 Min News | The Daily News Now! The Daily News Now! Come Follow Me- Daily Dose Come Follow Me- Daily Dose Lynzi H Locked On Cubs - Daily Podcast On The Chicago Cubs Locked On Cubs - Daily Podcast On The Chicago Cubs Locked On Podcast Network, Matt Cozzi, Sam Olbur US News Today | 2 Min News | The Daily News Now! US News Today | 2 Min News | The Daily News Now! The Daily News Now! L'After Foot L'After Foot RMC Thrasherway Podcast Thrasherway Podcast HLT thethrasherway's podcast thethrasherway's podcast Henry Thrasher Boston News Today | 2 Min News | The Daily News Now! Boston News Today | 2 Min News | The Daily News Now! The Daily News Now! Vancouver News Today | 2 Min News | The Daily News Now! Vancouver News Today | 2 Min News | The Daily News Now! The Daily News Now! Charlotte News Today | 2 Min News | The Daily News Now! Charlotte News Today | 2 Min News | The Daily News Now! The Daily News Now! The John Batchelor Show The John Batchelor Show John Batchelor The Reality Is The Reality Is The Reality Is ESPN SportsCenter Update ESPN SportsCenter Update ESPN Hustle Minds Hustle Minds Borja Girón New York Mets News Today | 2 Min News | The Daily News Now! New York Mets News Today | 2 Min News | The Daily News Now! The Daily News Now! New York Yankees News Today | 2 Min News | The Daily News Now! New York Yankees News Today | 2 Min News | The Daily News Now! The Daily News Now! Een Cursus in Wonderen Dagelijkse Les Een Cursus in Wonderen Dagelijkse Les Een Cursus in Wonderen Starter Story Starter Story Starter Story How Money Works How Money Works How Money Works Inteligencia Artificial para Emprender Inteligencia Artificial para Emprender Borja Girón Shipping Forecast Shipping Forecast BBC Radio 4 Lubbock News Today | 2 Min News | The Daily News Now! Lubbock News Today | 2 Min News | The Daily News Now! The Daily News Now! Rico Brogna: A New York Mets Podcast Rico Brogna: A New York Mets Podcast Audacy Zetland Zetland Zetland San Diego Padres News Today | 2 Min News | The Daily News Now! San Diego Padres News Today | 2 Min News | The Daily News Now! The Daily News Now! Golf 247.eu: The Global Platform for Innovative Technologies and Teaching Concepts. Golf 247.eu: The Global Platform for Innovative Technologies and Teaching Concepts. Golf247.eu 白骨女士 白骨女士 白骨女士 Dublin News Today | 2 Min News | The Daily News Now! Dublin News Today | 2 Min News | The Daily News Now! The Daily News Now! Kansas City News Today | 2 Min News | The Daily News Now! Kansas City News Today | 2 Min News | The Daily News Now! The Daily News Now! Irvine News Today | 2 Min News | The Daily News Now! Irvine News Today | 2 Min News | The Daily News Now! The Daily News Now! Melbourne News Today | 2 Min News | The Daily News Now! Melbourne News Today | 2 Min News | The Daily News Now! The Daily News Now! Countermelody Countermelody DANIEL GUNDLACH Abraham Hicks’s Podcast Abraham Hicks’s Podcast Abraham Hicks Club Shay Shay Club Shay Shay Shay Shay Media & Playmaker Nightcap Nightcap Shay Shay Media & Playmaker Sports News Today | 2 Min News | The Daily News Now! Sports News Today | 2 Min News | The Daily News Now! The Daily News Now!
Under the Influence with Terry O'Reilly

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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Seeing Is Believing: The Power of Demonstration Commercials

July 04, 2026 10:56am 26 min

An encore episode of Under The Influence.... one of our favourites.This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.Be...

Ask Terry 2026

June 27, 2026 10:56am 27 min

This week, we open the show up to our listeners, and answer your very interesting questions.Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why.We’ll listen to some memorable commer...

Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

June 20, 2026 10:56am 27 min

This week, we look at the level of advertising creativity north of the border.We’ll talk about a campaign that used real “sleep talking” to sell mattresses.We’ll explore a remarkable idea that transformed the annual migr...

Flexi Discs

June 13, 2026 10:56am 27 min

This week, we look at a humble marketing tool.The Flexi Disc.These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records.And in ...

Joe Sedelmaier Tribute

June 06, 2026 10:56am 27 min

This week, we pay tribute to one of the greatest commercial directors in the ad business.You may not know the late Joe Sedelmaier by name, but you certainly know his work.He directed the famous “Fast Talking Man” ad for ...

Newsjacking

May 30, 2026 10:56am 27 min

This encore episode of Under The Influence is one of our favourites of 2026.Lately, companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company q...

Bookmarks 2026

May 23, 2026 10:56am 27 min

This week, it’s our annual Bookmarks episode.We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our regular season.We’ll talk about the importance of num...

Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman

May 19, 2026 10:00am 27 min

We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our feed. We're chatting about hospital advertising. And because they rely on...

Debut Commercials - Part Two

May 16, 2026 10:56am 26 min

It’s part two of our episode that revisits the very first commercials ever produced for famous products.From the very first commercial for something called the Big Mac, to the first TV ad for a new doll called Barbie, we...

Debut Commercials

May 09, 2026 10:56am 27 min

This week, we take a look at marketing firsts.Specifically, the very first commercials ever produced for famous products and companies.From the debut of the Jolly Green Giant, to the first AIDS PSAs, to the very first ph...

Monumental Advertisements: Branded Buildings

May 02, 2026 10:56am 27 min

This week, we talk about spectacular landmarks built by visionary entrepreneurs.These magnificent buildings stand in Toronto, New York and Chicago.They are all very different in design, built in different eras, but they ...

Brand Envy (2026)

April 25, 2026 10:56am 26 min

This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years.We’ll talk about a very funny character who has made the world laugh without uttering a single word.An idea that...

Rue McClanahan: Every Kick's A Boost

April 18, 2026 10:56am 12 min

This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we talk about the mountain of rejections famous and successful people had to overcom...

Selling Violence: Marketing Combat Sports

April 11, 2026 10:56am 27 min

This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.We’ll analyze how WWE pro wrestling took a page from Rickard to cre...

Unhinged Advertising: The Power of the Absurd

April 04, 2026 10:56am 27 min

This week, we look at weird, unhinged advertising.Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where everything a man touches turns to Skittles.A leather diaper you can wear to heavy meta...

Nobody's Ugly on Radio: The Superpower of Audio

March 28, 2026 10:56am 27 min

This week, we listen to the most creative use of sound and voice. Like the mattress company that gave people discounts based on how loud they snored. We’ll explore a radio campaign that says ugly is a superpower. And we’...

It's a Floor Wax and a Dessert Topping: Unintended Product Uses

March 21, 2026 10:56am 27 min

There are many products in the world that have “unintended uses.”Originally designed for one purpose, the general public has discovered alternate uses for these items.From Windex to baking soda to Ozempic, the makers of ...

Sweaty Billboards: Marketing The Movies

March 14, 2026 10:56am 27 min

With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action film.And we’ll discuss a mo...

Small Wonders: Tiny Inventions. Big Impact.

March 07, 2026 10:56am 27 min

This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires. In every case, th...

Car Cuisine: Car Companies in the Food Business

February 21, 2026 10:56am 27 min

This week, we look at the link between food and cars. Did you know that Volkswagen makes sausages.And Rolls-Royce makes honey.Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistach...

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