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You, Me & CPG by Haines You, Me & CPG by Haines Haines Business As Usual | City AM Business As Usual | City AM City AM Ctrl Alt Disrupt from DTP Group Ctrl Alt Disrupt from DTP Group DTP Group The Future Coach: How to Succeed As A Life Coach Today, Tomorrow & Beyond The Future Coach: How to Succeed As A Life Coach Today, Tomorrow & Beyond Kara Loewentheil Money Penny Money Penny Hospodářské noviny Money-How Money-How Marja Milic 120 jaar IJsfabriek Strombeek 120 jaar IJsfabriek Strombeek The Podcast Planet QAV Investing Podcast (Free Edition) QAV Investing Podcast (Free Edition) Tony Kynaston & Cameron Reilly The Difference Engine | B2B Category Design | Private Equity | Venture Capital The Difference Engine | B2B Category Design | Private Equity | Venture Capital Categorical WW – William Waack WW – William Waack CNN Brasil Les Classiques de l'économie Les Classiques de l'économie Radio Classique Audio-CD.at Indie Podcasts: Wiener Börse, Sport, Musik (und mehr) Audio-CD.at Indie Podcasts: Wiener Börse, Sport, Musik (und mehr) Christian Drastil Comm. (Agentur für Investor Relations und Podcasts) L’Edito de Raphael Legendre L’Edito de Raphael Legendre BFM Business La Primera de Expansión La Primera de Expansión Expansión Wake Up to Money Wake Up to Money BBC Radio 5 Live Black Box - La scatola nera della finanza Black Box - La scatola nera della finanza Guido Brera e Gian Luca Comandini - Chora Media Ladies Who Launch Ladies Who Launch Rochelle Humes Face à Lechypre Face à Lechypre BFM Business L'édito éco L'édito éco Europe 1 L'angle éco de François Lenglet L'angle éco de François Lenglet RTL Datasets Datasets Visionary Starter Story Starter Story Starter Story How Money Works How Money Works How Money Works L'édito éco L'édito éco France Inter RTL - Econews RTL - Econews RTL Radio Lëtzebuerg Motoring Podcast - News Show Motoring Podcast - News Show Motoring Podcast The Agents of Change Digital Marketing Podcast The Agents of Change Digital Marketing Podcast Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market YIELD Today With Dallin Candland YIELD Today With Dallin Candland Dallin The $100 MBA Show The $100 MBA Show Omar Zenhom Creating a Family: Talk about Adoption, Foster & Kinship Care Creating a Family: Talk about Adoption, Foster & Kinship Care Creating a Family WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation Sam Gupta Your Worthy Career Your Worthy Career Melissa Lawrence The Official BNI Podcast The Official BNI Podcast Dr. Ivan Misner Costa Rica Investments, Real Estate & Relocation Costa Rica Investments, Real Estate & Relocation Richard Bexon Cherry Bekaert: Not-for-Profit Industry Guidance Cherry Bekaert: Not-for-Profit Industry Guidance Cherry Bekaert 股怪教授 謝晨彥 股怪教授 謝晨彥 股怪教授 謝晨彥 Market Updates Market Updates Marcus Today
You, Me & CPG by Haines

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You, Me & CPG by Haines

Haines

Why Brits Don't Drink Boxed Wine, When The French Do? #31

June 30, 2026 7:00pm 44 min

Boxed wine is nothing new… but what Laura Riches is building with Laylo absolutely is. She's stripping the format to its barebones, and rebuilding it in the image of something that challenges our innate perceptions of bo...

Brand Growth Tactics from Liquid Death, Goodrays, Karma Drinks, Red Bull and more, with CPG superstar Ben Dando #30

May 27, 2026 7:00pm 1:04

Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle..En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations f...

How Tenzing Are Taking On Red Bull & Monster With The Good Energy Revolution, Ft. Huib van Bockel #29

April 14, 2026 7:00pm 47 min

The energy drinks category has grown year-on-year for three decades. Red Bull and Monster have dictated play; their high-octane branding has written the rulebook for how energy drinks show up on shelf and in culture.But ...

How NICE are Crushing Wine Category Codes with Co-Founder, Lucy Busk #28

March 31, 2026 7:00pm 40 min

Only a few years ago, if you wanted wine on-the-go your options were limited to the semi-palatable 187ml PET plastic bottle or its unhelpful sibling, the pseudo-wine glass with a foil lid. Neither have a great OTG consum...

How Double Dutch are Making Mixers the Main Character with Raissa De Haas #27

March 17, 2026 8:00pm 35 min

Tonic water is the classic challenger brand case study, and now it’s going through a second wave of disruption.Two decades ago, the category was unloved - lacking vibrancy, cultural resonance and innovation.Then Fever Tr...

The Fightback: Is 2026 the Year Alcohol Roars Back? With Paul Thomas, Rob Wallis & Tristram Coates #26

February 17, 2026 7:00pm 1:01

Is 2026 The Year Alcohol Roars Back?The headlines spell the end for booze: Executive departures, decline, doom.The true story? It’s much more nuanced. In pockets, alc is flying. Gen Z participation is up. Spend is up. Dr...

What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25

November 04, 2025 7:00pm 1:04

What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass?Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, a...

“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24

October 07, 2025 7:00pm 1:04

GLP-1s. Miracle weight-loss drugs. They’re the single most disruptive force that CPG has faced in decades. They shrink appetites, and if you’re not paying attention, could shrink your category too…It's forecast to be a $...

How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23

July 08, 2025 7:00pm 44 min

Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.Pippa Murray is one of the UK’s brightest brand builders, and the impres...

How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22

June 11, 2025 7:00pm 52 min

Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP…The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the ...

'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21

May 13, 2025 7:00pm 48 min

The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable.As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevate...

Puns, Protein and Perseverance - How Surreal Won Breakfast #20

December 17, 2024 7:00pm 46 min

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.The humour that runs through ‘Surreal’ never undermines the very ...

OLIPOP: Taking On The Giants #19

October 01, 2024 7:00pm 1:01

David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force.The prebiotic, RTD soda brand is a poster child for startup success, hot off th...

'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18

September 03, 2024 7:00pm 50 min

It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special.Moth Drinks boldly leads its category, flying the fl...

“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17

August 06, 2024 7:00pm 48 min

Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows.He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and ...

‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

June 25, 2024 7:00pm 52 min

The more that creativity makes people feel, the more that they’ll buy, give, vote and do.That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the indus...

‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15

May 14, 2024 7:00pm 54 min

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reck...

‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14

April 30, 2024 7:00pm 35 min

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Ch...

‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13

April 02, 2024 7:00pm 46 min

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the ...

‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12

March 19, 2024 8:00pm 44 min

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine.Exiting the infamous entrepreneurial amphitheatre with three Drag...

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