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The Hotel Investor Playbook

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The Hotel Investor Playbook

Michael Russell

The Travel Influencer With 1.6 Million Instagram Followers Who Became a Hotel Developer | Jake Snow E88

July 07, 2026 7:00am 1:17

Most hotel investors build the product first and spend years chasing an audience to fill it. This guest did the opposite, and it paid off big-time!In this episode, Michael Russell sits down with a former travel content c...

How a $800K Distressed Motel Became a $2.4M Revenue Machine | Michael Russell E87

June 30, 2026 7:00am 1:09

Most people walk past the ugly deal. That's exactly why the ugly deal is where the money is.In this episode, Michael Russell sits in the hot seat as a guest on the Lights On Podcast, sharing the unfiltered story behind h...

The Wellness ROI Audit Every Boutique Hotel Owner Needs to Run | Emily Johnson E86

June 24, 2026 7:00am 34 min

In this episode, you'll learn how to diagnose whether your property is actually a candidate for wellness positioning, and if it is, how to implement it in a way that lifts ADR without blowing out your expense line.A hosp...

The $0-Down Hotel Deal That Still Cost $1.5 Million | Christian Osgood E85

June 16, 2026 7:00am 53 min

It took zero dollars of his own money to buy a $4.5 million waterfront resort. It took three years and over a million and a half dollars out of pocket just to keep it.In this episode, you'll discover the deal, debt, equi...

The Boutique Hotel Mistake Killing Your Occupancy (And the Fix That Took One Operator From 40% to 80%) | Hillary Folkvord E84

June 02, 2026 7:00am 49 min

Most boutique hotel operators are leaving serious money on the table, not because of bad locations or bad products, but because of bad marketing fundamentals that nobody told them about.In this episode, you'll hear exact...

From $50 in His Bank Account to a 140-Key Hotel in Italy | Emanuele Pani E83

May 26, 2026 7:00am 34 min

What happens when you find a deal that could change everything, but you've drained your bank account just to close it?In this episode, you'll hear exactly how one operator went from cleaning parking lots to owning the bu...

This Contractor Built a $6M Hospitality Brand With $90K and Zero Outside Investors | Chris Broomfield E82

May 19, 2026 7:00am 36 min

Most people assume you need outside investors, a big budget, or a prime location to build a profitable hospitality brand. This episode proves otherwise.In this episode, you'll learn exactly how one builder went from work...

Stop Deferring Your Joy: How High-Performing Leaders Stay Sharp Without Burning Out | Mike Messeroff E81

May 12, 2026 7:00am 35 min

You hit your targets. You built the business. So why does it still feel like something's missing?In this episode, you'll discover why deferring your happiness until the next deal, the next promotion, or the next mileston...

How 2 Women Turned a $1.2M Zillow B&B Into a $4M Treehouse Hotel (No Investors) | Ashley LaRocque E80

May 06, 2026 7:00am 43 min

What if you bought a rundown bed and breakfast on Zillow, moved in the next day, and turned it into Colorado's first luxury treehouse hotel, all without raising a single dollar from outside investors?That's exactly what ...

The $600K Treehouse Earning $200K a Year | Dustin Feider E79

April 29, 2026 7:00am 38 min

In this episode, you'll discover how a single ultra-niche lodging unit can outperform a full hotel on cash-on-cash returns and what that signals for boutique investors paying attention.A treehouse designer whose work has...

The Hotel-to-Apartment Strategy That Turned $8.5M Into $18.9M in 19 Months | Ryan Sudeck E78

April 22, 2026 7:00am 44 min

What if the most overlooked apartment deal in your market is already built, it's just flagged as a hotel?In this episode, you'll discover how a valuation gap between hotels and multifamily creates forced equity of 40 to ...

What a $75M Commercial Investor Wished He Knew Before Opening His First Boutique Hotel | Tyler Cauble E77

April 14, 2026 7:00am 49 min

Experienced real estate investors make the jump into hospitality every year. Most of them underestimate what they're getting into.In this episode, you'll hear what it actually looks like when a seasoned commercial operat...

An STR operator's $4 million bet on building a boutique hotel in Colombia | Tim Hubbard E76

April 07, 2026 7:00am 48 min

What does it actually cost to build a boutique hotel from scratch in a foreign country? More than you think, and not just financially.A short-term rental operator running 220+ properties across 40 cities is now three yea...

Under $1.5M in Revenue? You Don't Own a Business, You Own a Job | Greg Emmert E75

March 31, 2026 7:00am 1:08

Most people who buy their first hospitality property don't realize they just bought themselves a 90-hour-a-week job. The difference between owning a business and being trapped inside one comes down to a single number mos...

The Revenue Expert Managing $125M Says You're Leaving 40% on the Table | Jasper Ribbers E74

March 17, 2026 7:00am 39 min

Jasper Ribbers went from trading equities on Wall Street to traveling to 100 countries as a digital nomad, funding it all from a single Airbnb apartment in Amsterdam. Today, he manages pricing strategy for over $125 mill...

What Hotel Investors Can Steal From a Land Investor Who's Done 400 Deals | Brent Bowers E73

March 10, 2026 7:00am 40 min

What does a land investor who's done 400+ deals have to teach hotel investors? More than you'd expect.In this episode, you'll discover how the same principles behind finding off-market sellers, creating value through ent...

An Overlooked Strategy That Makes $7M Hotel Deals Actually Pencil | Ben Wolff E72

February 24, 2026 6:00am 51 min

Fear of making the wrong move is why most aspiring hotel investors never get started. And ironically, that hesitation is costing them more than any mistake ever would.In this episode, you'll learn how one developer went ...

Former Hotel Analyst Built AI to Fix the Problem He Lived Every Day | Ziggy Hallgarten E71

February 17, 2026 6:00am 43 min

If you're still tracking your hotel pipeline in Excel and spending two hours screening each deal, you're working harder than you need to. Ziggy Hallgarten lived with that frustration as an analyst, so he built the soluti...

How to Scale to 4 Hospitality Properties Without Raising Millions in Capital | Sam Degenhard E70

February 10, 2026 6:00am 55 min

What if there's a way to scale a hospitality portfolio without having to own the real estate? For operators looking to grow quickly without raising millions in equity or navigating complex bank financing, the OpCo-PropCo...

This 3-Step System Automated His Real Estate Business to 4 Hours a Month | Mark Podolsky E69

February 03, 2026 6:00am 34 min

Most investors think they're building a business, but they're actually building themselves a job. The truth? If you died tomorrow, your "business" would die with you.A real estate investor who scaled from 80-hour weeks t...

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