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Leaders Worth Knowing Podcast Leaders Worth Knowing Podcast Leaders Gunners 'R' Us Gunners 'R' Us Gunners 'R' Us Pittsburgh Penguins News Today | 2 Min News | The Daily News Now! Pittsburgh Penguins News Today | 2 Min News | The Daily News Now! The Daily News Now! Locked On Pirates - Daily Podcast On The Pittsburgh Pirates Locked On Pirates - Daily Podcast On The Pittsburgh Pirates Locked On Podcast Network, Gary Morgan The Phillies Show The Phillies Show Foul Territory Network Mully & Haugh Show Mully & Haugh Show Audacy Detroit Red Wings News Today | 2 Min News | The Daily News Now! Detroit Red Wings News Today | 2 Min News | The Daily News Now! The Daily News Now! Michigan Wolverines Football News Today Football | 2 Min News | The Daily News Now! Michigan Wolverines Football News Today Football | 2 Min News | The Daily News Now! The Daily News Now! Resilient Reiner Resilient Reiner Nicole Burnett Les Paris RMC Les Paris RMC RMC The Leeds View | LUFC News, Opinion & Transfer Talk The Leeds View | LUFC News, Opinion & Transfer Talk The Leeds View Beyond the Peloton Podcast Beyond the Peloton Podcast Spencer Martin Reif ist live – Fußball Talk von BILD Reif ist live – Fußball Talk von BILD BILD Football Ramble Football Ramble Stak Gopher Gridiron Radio Gopher Gridiron Radio Gopher Gridiron Radio Stories from the Water Stories from the Water Shannon Keegan founder of Intrepid Water The Rugby Wrap The Rugby Wrap Mitch Hardy, Heath Tessmann and Mick Colliss Covino & Rich Covino & Rich Fox Sports Radio and iHeartPodcasts Sports Psychology Coaching Sports Psychology Coaching Eli Straw NFL on ESPN NFL on ESPN ESPN False Start - College Football Podcast False Start - College Football Podcast John Buhler and Cody Williams This is Football with Kevin Clark This is Football with Kevin Clark Omaha Productions, ESPN, Kevin Clark SEEN Saturday Series SEEN Saturday Series Sports ETA The Cart Barn Podcast The Cart Barn Podcast Chris Lemley and Gregg Dewalt World Cup Football etc World Cup Football etc World Cup etc Ice Guardians Pod Ice Guardians Pod Ice Guardians Baseball America Baseball America Baseball America The G5 Hive The G5 Hive Justice (@Justice_2318) and Luke (@ProbascoLuke) Wests Tigers Podcast Wests Tigers Podcast Joel Helmes Washington Commanders News Today | 2 Min News | The Daily News Now! Washington Commanders News Today | 2 Min News | The Daily News Now! The Daily News Now! The 90th Minute x Rabona TV The 90th Minute x Rabona TV The Nation Network Locked On Mets - Daily Podcast On The New York Mets Locked On Mets - Daily Podcast On The New York Mets Locked On Podcast Network, Ryan Finkelstein Overtime with Matt Moscona Overtime with Matt Moscona Guaranty Broadcasting Company The Joy of Padel The Joy of Padel Evergreen Podcasts FCA Daily: Alles over voetbal FCA Daily: Alles over voetbal FC Afkicken Passione Inter Passione Inter Passione Inter Pittsburgh Pirates News Today | 2 Min News | The Daily News Now! Pittsburgh Pirates News Today | 2 Min News | The Daily News Now! The Daily News Now!
Leaders Worth Knowing Podcast

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Leaders Worth Knowing Podcast

Leaders

Overlooked and underinvested - Matta's Marina Logacheva on the missed opportunity in disability sport

July 01, 2026 3:37am 45 min

Marina Logacheva is the Disability Sports Lead at the Matta sports marketing agency. A keen amateur athlete, Marina was training for an Ironman in 2020 when she became a tetraplegic wheelchair user following a traumatic ...

Royal Ascot and Wimbledon: Dressing up for Britain’s summer season of sport

June 26, 2026 3:38am 46 min

Fresh from a trip to Cannes, to take in the brands, celebrities and agencies this week at the Cannes Lions Festival of Creativity, James Emmett provides David Cushnan with a postcard of who was there and why.Elsewhere, w...

The Cannes Debate: Why sport is becoming marketing’s most powerful platform

June 25, 2026 9:31am 36 min

The Cannes Debate is a three-part series exploring sport’s growing role at the centre of media, marketing and culture.Hosted by Leaders Editorial Director James Emmett and Alex Charkham, who runs strategy and consulting ...

The Cannes Debate: what is sport's place at the 'Festival of Creativity'?

June 18, 2026 3:52am 47 min

What's the point of Cannes for the sports industry? As the marketing world prepares to descend on the French Riviera for the annual 'festival of creativity' that is Cannes Lions, sport has becoming increasingly central. ...

Normalising hydration breaks; how F1 finessed its hosting model

June 16, 2026 3:40am 41 min

With the World Cup in full swing, James Emmett and David Cushnan pause and reflect on the hydration breaks, introduced for this year’s tournament, and the new commercial avenue they’ve opened up - and ponder where they m...

Louise Young - F1's Chief Race Promotion Officer on the delicate dance of supply and demand on the series' global calendar

June 15, 2026 3:41am 42 min

Louise Young is responsible for the F1 calendar. The Australian lawyer and her team manage the motorsport series' relationships with promotor organisations around the world. They are responsible for bringing in new races...

The World Cup lands at last: Opening week pointers, ongoing concerns and online dominance

June 11, 2026 11:15am 29 min

As the Fifa World Cup finally kicks off in Mexico City, James Emmett and David Cushnan run the rule over the major business storylines, commercial implications and ever-present politics to keep eyes on in the opening pha...

Scroll Stoppers: World Cup Special

June 09, 2026 4:28am 52 min

What does it actually take to win on social at the biggest tournament in sport?  In this opening episode of Scroll Stoppers - a new series from the Leaders Worth Knowing podcast exploring how to make an impact with digit...

In praise of Josh Kroenke; Rethinking the pre-game concert model

June 02, 2026 1:00am 38 min

In the red afterglow of Arsenal’s Premier League title win and celebratory parade in North London, James Emmett and David Cushnan shine a light on Josh Kroenke’s role in the multi-club, cross-sport success story that is ...

Anurag Dahiya - the ICC CCO on growing reach and revenue in new and uncompetitive markets

June 01, 2026 1:25am 28 min

Anurag Dahiya has been Chief Commercial Officer at the ICC since 2020. He is responsible for all revenue generating activities at cricket's global governing body and looks after a portfolio of events ranging from short f...

Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football

May 28, 2026 2:01am 34 min

This week, London is the stage for the third edition of World Sevens Football, the pioneering 7-a-side women's football competition, and Co-Founders Jennifer Mackesy and Julie Uhrman broke into preparations to join David...

Deciphering India’s major event plans; who will succeed Sally Bolton at Wimbledon?

May 21, 2026 12:56am 36 min

India’s appetite and readiness to host major global events was one of the main topics at this week’s Indian Sports Summit in Bangalore, and James Emmett is on the ground with the mood and the colour from on and off stage...

Ross Hutchins - a new CEO for a new era at the International Tennis Federation

May 19, 2026 1:00am 42 min

Ross Hutchins is six months into the role as CEO of the International Tennis Federation (ITF).A former player, Hutchins retired in 2014 and went on to play numerous player-focused roles at the ATP. He replaced Kelly Fair...

How many franchise-based series can sport handle? Should teams and athlete be writing newsletters?

May 15, 2026 2:30am 41 min

The quest to influence and monetise audiences is the core mission for much of the sports industry, and this week James Emmett and David Cushnan reflect on James’ podcast conversation with Liz Wynn, Chief Supporter Office...

The power of direct connection in audience monetisation: a Guardian Media Group case study with Chief Supporter Officer Liz Wynn

May 13, 2026 5:14am 48 min

This episode is a masterclass in driving digital revenue through structured and sophisticated commercialization methods, purpose-led campaigns, and behavioural-psychology informed techniques. Liz Wynn is the Chief Suppor...

Cycling’s precarious business model untangled; and who wore what to the Met Gala (and why)

May 07, 2026 3:03am 38 min

On the eve of the Giro d’Italia, the first grand tour of the cycling year, James Emmett and David Cushnan unpack professional cycling’s business model and examine the tensions at the heart of it.Reflecting on James’ conv...

Tom Hill: the INEOS Grenadiers CCO on how he signed a €100m AI sponsorship

May 06, 2026 2:33am 51 min

As of the start of the 2026 Giro d’Italia this weekend, the INEOS Grenadiers cycling team will be known as Netcompany-INEOS.Last week, the team - one of the most successful in elite road cycling - announced a new sponsor...

The sprint to make more of marathons; Turkey rejoins F1's crowded calendar

May 01, 2026 1:09am 36 min

After a record-shattering London Marathon, James Emmett and David Cushnan take a look at the ways in which marathons are being packaged and commercialised - and why, after 1.1 million applications this year in London, th...

Back and forth with Table Tennis England CEO Sally Lockyer: World Championships, China dominance and the NGB commercial conundrum

April 29, 2026 2:02am 34 min

Table tennis hits London and the podcast this week, as the city hosts the World Team Table Tennis Championships and Table Tennis England CEO Sally Lockyer joins the show. The Championships which include 64 men's and 64 w...

LIV Golf’s legacy and future; and the women who should be running Premier League clubs

April 23, 2026 3:10am 36 min

After a week dominated by speculation about LIV Golf’s future, amid a swirl of rumour about PIF’s continued financial support, James Emmett and David Cushnan attempt to unpick what’s happening and why.Leaning on the conv...

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