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The Coaching Edge: A Business Building Podcast The Coaching Edge: A Business Building Podcast Wendy McCallum TraDetector Cafè - Educazione Finanziaria TraDetector Cafè - Educazione Finanziaria TraDetector Media Best of Business Best of Business Newstalk ZB Arcfluence - The Architecture and Design Podcast Arcfluence - The Architecture and Design Podcast ArcFluence Caffe 2.0 Caffe 2.0 Valentino Spataro L’édito de l'économie L’édito de l'économie Radio classique La Chronique Bourse La Chronique Bourse Anthony Bondain Vancouver Rundown Vancouver Rundown Bruce Claggett Les voix de l’économie Les voix de l’économie Radio classique Your World of Creativity Your World of Creativity Mark Stinson Power & Purpose Power & Purpose IE Insights - Hosted by Amanda Sloat and Nathalie Tocci 米国株投資で幸せ作り 米国株投資で幸せ作り beikoku-stock Earn Your Happy Earn Your Happy Lori Harder | YAP Media The Chris Harder Show The Chris Harder Show Chris Harder Talking Wealth Podcast: Stock Market Trading and Investing Education | Wealth Creation | Expert Share Market Analysis Talking Wealth Podcast: Stock Market Trading and Investing Education | Wealth Creation | Expert Share Market Analysis Dale Gillham: Share Market Analyst, Share Market Educator, Professional Trader and Investor Mastering Your Small Business Finances ~ Money Management, Bookkeeping, Entrepreneurship, Side Hustle, Accounting, Cash Flow, Solopreneur, Strategy, Tax, Virtual Assistant Marketing Mindset QuickBooks Mastering Your Small Business Finances ~ Money Management, Bookkeeping, Entrepreneurship, Side Hustle, Accounting, Cash Flow, Solopreneur, Strategy, Tax, Virtual Assistant Marketing Mindset QuickBooks Chris Panek - CPA, Business Strategist & Business Coach For Entrepreneurs Growing Their Business A Book with Legs A Book with Legs Smead Capital Management Art Market Minute Art Market Minute Artnet News Entrepreneurs, Executives, & Eccentrics Entrepreneurs, Executives, & Eccentrics Scott Turman For the Good of the Public | The Morning Five For the Good of the Public | The Morning Five That Sounds Fun Network Le journal d'Europe 1 Le journal d'Europe 1 Europe 1 XTB – INVESTICE & TRADING XTB – INVESTICE & TRADING XTB Online Trading Parole de patrons Parole de patrons BFM Business ZFN FRIDAY DRINKS ZFN FRIDAY DRINKS ZFN FRIDAY DRINKS Legalmente Productivos Legalmente Productivos Legalmente Productivos Good Morning Business Good Morning Business BFM Business The COB from ausbiz The COB from ausbiz ausbiz the $100k healer: the audio roadmap for clinicians building a coaching business that generates real online income and makes the world more whole. the $100k healer: the audio roadmap for clinicians building a coaching business that generates real online income and makes the world more whole. Chelsea Turgeon Bitesize Business Breakfast Podcast Bitesize Business Breakfast Podcast Dubai Eye 103.8 Moving Markets Moving Markets Julius Baer Un Podcast Sobre Bitcoin Un Podcast Sobre Bitcoin Alberto Mera Wholesale Hotline | Brent Daniels Wholesale Hotline | Brent Daniels Wholesale Hotline Your Money Minute Your Money Minute CNBC Focus on This Focus on This Full Focus Change Wired Change Wired Angela Shurina Optimal Work Daily - Career, Productivity and Entrepreneurship Optimal Work Daily - Career, Productivity and Entrepreneurship Optimal Living Daily | Dan W. The How of Business - How to start, run, grow and exit a small business. The How of Business - How to start, run, grow and exit a small business. Henry Lopez
The Coaching Edge: A Business Building Podcast

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The Coaching Edge: A Business Building Podcast

Wendy McCallum

Ep 94 Five Difficult Client Conversations Every Coach Needs to Know How to Have (Without Damaging the Relationship)

June 28, 2026 10:02pm 43 min

Every coach has had that moment. You're staring at your calendar, seeing a client's name, and feeling a knot in your stomach. Maybe they keep canceling. Maybe they're not doing the work. Maybe you've been dancing around ...

Ep 93 The Price Conversation: What to Say, Whether to Post Your Rates, and How to Pre-Qualify with Confidence

June 21, 2026 10:02pm 46 min

There's a moment in almost every discovery call that makes coaches sweat. The conversation is going well, there's real connection, they're clearly interested — and then they ask the question: "So, how much does it cost?"...

Ep 92: How to Follow Up After a Discovery Call That Didn't Convert (Without Feeling Salesy or Desperate)

June 14, 2026 10:02pm 37 min

You had a discovery call that felt great. Real connection, good conversation, they seemed ready to move forward. You sent the link to sign up and then... crickets. A week goes by. Then two. You tell yourself they must ha...

Ep 91 How To Network as a Coach (Even If You Hate Networking)

June 07, 2026 10:01pm 34 min

You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the convers...

Ep 90 How to Get More Coaching Clients Through Referrals (Without Feeling Salesy)

May 31, 2026 10:01pm 49 min

Here's something most coaches know but don't act on: referrals are the single best source of clients. People who come to you through a referral already trust you. They've heard about you from someone they respect. The sa...

Ep 89 How to Explain What a Coach Does (So People Actually Understand)

May 24, 2026 10:02pm 39 min

If you've ever stumbled through an explanation of what you do at a dinner party, a networking event, or even on a discovery call — this episode is for you. The truth is, most coach training teaches you how to coach, but ...

Ep 88 The Courage to Charge What You're Worth as a Coach (And Why It's Not Really About the Money)

May 17, 2026 10:01pm 44 min

Here's what no one tells you about pricing: it's not really about the numbers. You can research your competitors, run the calculations, and land on a rate that makes perfect sense on paper — and still feel a knot in your...

Ep 87 Selling to Skeptical Buyers: How to Build Trust When Your Clients Have Been Burned Before

May 10, 2026 10:01pm 32 min

Trust in the coaching industry isn't what it used to be. Your ideal clients — smart, professional, discerning — have likely encountered overpromising, high-pressure tactics, or programs that didn't deliver. They're not n...

Ep 86 Spring Cleaning Your Coaching Business-A Practical Reset for Q2

May 03, 2026 10:01pm 32 min

I'm in the middle of moving houses, and it's forced me to do something I'd been avoiding for way too long — clean out my office. Two years of accumulated papers, old workshop materials, client files from programs I'd hal...

Ep 85: Partnering for Success: How to Avoid Coaching Collaboration Mistakes

April 26, 2026 10:01pm 37 min

Welcome back to The Coaching Edge! In this episode, we dive into the dynamic world of collaborative coaching and partnerships. Whether you're a seasoned coach or just starting out, understanding how to effectively collab...

Ep 84: The "Boring" Strategies That Actually Build Coaching Businesses

April 19, 2026 10:01pm 37 min

There’s a lot of noise online right now about how to build a coaching business. Post more content. Master the algorithm. Go viral. And while visibility can certainly help people find you… the truth is that most sustainab...

Ep 83: What to Offer Clients After 1:1 Coaching Ends

April 12, 2026 10:01pm 46 min

Most coaches spend the majority of their time trying to grow the front of their business. More visibility. More leads. More discovery calls. But there’s an entire quadrant of your business that’s often ignored — and it’s...

Ep 82: Why I Switched from ChatGPT to Claude (And Got Scammed Along the Way): Embracing AI in Coaching

April 05, 2026 10:01pm 41 min

I have a confession to make. I almost published an entire podcast episode about switching to Claude... only to discover I'd been using a scam platform called Chatly the whole time. Not my finest moment — but honestly, it...

Ep 81: How to Know When You’re Ready to Create a Group Coaching Program (And What to Create When You Do)

March 29, 2026 10:01pm 30 min

At some point, almost every coach wonders: “Should I be creating a group program?” It sounds scalable. It sounds leveraged. It sounds like the “next level.” But group coaching is not a shortcut. And it’s not automaticall...

Ep 80: Selling Coaching in a Trust Recession: Why Urgency Isn’t Working Anymore

March 22, 2026 10:02pm 37 min

In this episode of The Coaching Edge, I’m sharing a real-time observation from my own business — and what it reveals about the current coaching market. For years, offering a limited-time bonus after my BBB open house wor...

Ep 79 Why “Overdelivering” is not “Great Coaching”: It’s Not Helping You or Your Clients

March 15, 2026 10:01pm 46 min

Overdelivering in your coaching practice can feel generous. Responsible. Even strategic. You answer messages quickly. You send detailed follow-up notes. You offer, “Just text me anytime.” You throw in extra resources, wo...

Ep 78 When You’ve Outgrown Your Coaching Niche: How to Evolve (Without Rebranding Your Entire Business)

March 08, 2026 10:01pm 38 min

There may come a point in your coaching business where on paper, everything is going pretty well.  You have clients. You’re getting results. Your niche “makes sense.” And yet… Something feels off. In this episode, I’m ta...

Ep 77 When Marketing Feels Gross-10 Things I Don’t Do in My Coaching Business (And Why)

March 01, 2026 10:01pm 43 min

If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing. It’s probably because you’re trying to follow a strategy that doesn’t match your values. In this episode,...

Ep 76 The Most Versatile Coaching Questions I Use Again and Again

February 21, 2026 10:01pm 26 min

There’s a lot of pressure in the coaching world to ask the perfect question — the one that unlocks instant clarity or creates a dramatic breakthrough. But in real coaching sessions, that’s rarely how it works. In this ep...

Ep 75 What to Do When Your Coaching Feels Stuck (And You Know Your Client is Trying)

February 14, 2026 10:01pm 34 min

Have you ever had a coaching client who’s engaged, reflective, and genuinely trying — but you keep coming back to the same issue session after session? In this episode, I’m talking about what’s really going on when coach...

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