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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Consumer Behavior Lab Five On The Floor: Miami Heat/NBA Five On The Floor: Miami Heat/NBA Five Reasons Sports Network Knicks Film School Knicks Film School Knicks Film School TBTL: Too Beautiful To Live TBTL: Too Beautiful To Live TBTL The Anfield Index Podcast The Anfield Index Podcast AnfieldIndex.com The EPL Index Podcast The EPL Index Podcast EPLIndex.com Confessions Of A Pastor Confessions Of A Pastor Keith Kirkpatrick La Perrada La Perrada La Perrada Amsterdam News Today | 2 Min News | The Daily News Now! Amsterdam News Today | 2 Min News | The Daily News Now! The Daily News Now! The Leeds View | LUFC News, Opinion & Transfer Talk The Leeds View | LUFC News, Opinion & Transfer Talk The Leeds View Bloomberg Talks Bloomberg Talks Bloomberg Laker Film Room - Dedicated to the Study of Lakers Basketball Laker Film Room - Dedicated to the Study of Lakers Basketball Pete Zayas Southern Remedy Southern Remedy MPB Think Radio DJ Moonnight DJ Moonnight DJ Moonnight Squiz Today Squiz Today Squiz Media Kinda Funny Gamescast: Video Game Podcast Kinda Funny Gamescast: Video Game Podcast Kinda Funny Kinda Funny Gamescast: Video Game Podcast Kinda Funny Gamescast: Video Game Podcast Kinda Funny Kinda Funny Gamescast: Video Game Podcast Kinda Funny Gamescast: Video Game Podcast Kinda Funny RotoWire Fantasy Soccer Podcast RotoWire Fantasy Soccer Podcast RotoWire.com Independent Americans with Paul Rieckhoff Independent Americans with Paul Rieckhoff Righteous Media | Bleav Jacksonville Jaguars News Today | 2 Min News | The Daily News Now! Jacksonville Jaguars News Today | 2 Min News | The Daily News Now! The Daily News Now! Iowa Everywhere Iowa Everywhere 712 Media, Keith Murphy, Andy Fales, Murph & Andy, Chris Hassel, Chris Williams, Andrew Downs Murph & Andy Murph & Andy Iowa Everywhere Notre Dame Fighting Irish Football Today | 2 Min News | The Daily News Now! Notre Dame Fighting Irish Football Today | 2 Min News | The Daily News Now! The Daily News Now! Locked On Heat - Daily Podcast On The Miami Heat Locked On Heat - Daily Podcast On The Miami Heat Locked On Podcast Network, Wes Goldberg, David Ramil Perth News Today | 2 Min News | The Daily News Now! Perth News Today | 2 Min News | The Daily News Now! The Daily News Now! 1010 WINS ALL LOCAL 1010 WINS ALL LOCAL Audacy LiSTNR Riverina Local News LiSTNR Riverina Local News LiSTNR mountzionnewsletterllc's podcast mountzionnewsletterllc's podcast mountzionnewsletterllc Doug Casey's Take Doug Casey's Take Matthew Smith Empowerment with Elizabeth Empowerment with Elizabeth Elizabeth Swindell The Audible Local Ledger Reads to the Blind The Audible Local Ledger Reads to the Blind Audible Local Ledger The Dom Giordano Program The Dom Giordano Program Audacy Power Lunch Power Lunch CNBC Chicago Bulls News Today | 2 Min News | The Daily News Now! Chicago Bulls News Today | 2 Min News | The Daily News Now! The Daily News Now! The NPR Politics Podcast The NPR Politics Podcast NPR Pivot to AI Pivot to AI David Gerard
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior

July 01, 2026 1:00pm 59 min

In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...

How AI is influencing marketing and why human judgment still matters

June 24, 2026 11:00am 48 min

In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...

How e-commerce brands use behavioral science to increase perceived value

June 17, 2026 1:00pm 38 min

In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...

Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

June 10, 2026 12:00pm 46 min

In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...

Behavioral Science for Agencies: Strategy

June 03, 2026 1:00pm 43 min

In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...

The 4 P's of Marketing: Place

May 28, 2026 2:00am 33 min

In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...

Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior

May 20, 2026 2:00pm 1:02

In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...

The 4 P's of Marketing: Product

May 14, 2026 12:00pm 45 min

In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...

Awarded Campaigns: How Specsavers used humor and consistency to become one of the UK’s most effective brands

May 06, 2026 12:00pm 39 min

In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...

The 4 P's of Marketing: Pricing

April 29, 2026 2:00pm 45 min

In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...

Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

April 22, 2026 5:00pm 48 min

In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...

The 4 P's of Marketing: Promotion

April 15, 2026 3:00pm 52 min

In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...

Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

April 08, 2026 1:00pm 48 min

In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...

Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption

April 01, 2026 3:00pm 35 min

MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...

Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

March 25, 2026 1:00pm 55 min

In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...

Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers

March 18, 2026 2:00pm 34 min

MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...

Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

March 11, 2026 2:00pm 53 min

In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...

Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers

March 04, 2026 1:00pm 35 min

In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...

How small behavioral shifts can help make you happier

February 25, 2026 11:00am 46 min

In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...

Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back

February 18, 2026 12:00pm 1:05

In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...

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