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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Consumer Behavior Lab Comprendre le monde : les podcasts de décryptage Comprendre le monde : les podcasts de décryptage Acast France News zum Nachhören News zum Nachhören Radio Arabella - einfach gute Musik. The Last AI The Last AI The Last AI Institutional Real Estate, Inc. Podcast Institutional Real Estate, Inc. Podcast IREI Locked On Capitals - Daily Podcast On The Washington Capitals Locked On Capitals - Daily Podcast On The Washington Capitals Dan Holmi, Locked On Podcast Network Informed Pregnancy Podcast Informed Pregnancy Podcast Independent Podcast Network | Informed Pregnancy Locked On Titans - Daily Podcast On The Tennessee Titans Locked On Titans - Daily Podcast On The Tennessee Titans Locked On Podcast Network, Tyler Rowland The Fox News Rundown The Fox News Rundown FOX News Radio Rock and Roll Heaven Rock and Roll Heaven LD, TJ2 and Will The Thrill Ulle & Rick Ulle & Rick Rick Zabel und Jan Ullrich Gang’s All Here - New York Jets Podcast Gang’s All Here - New York Jets Podcast New York Post Packernet Podcast: Daily Green Bay Packers Podcast Packernet Podcast: Daily Green Bay Packers Podcast AC Sports Jake & Gino: Real Estate Investing & Multifamily Jake & Gino: Real Estate Investing & Multifamily Jake & Gino Podcast Francais Authentique Podcast Francais Authentique Johan Tekfak Valuetainment Valuetainment Valuetainment Episodes Crónicas Herméticas Crónicas Herméticas Crónicas Herméticas Tales From The Dark Forest Tales From The Dark Forest Tales From The Dark Forest Schneller schlau - Der kurze Wissenspodcast von P.M. Schneller schlau - Der kurze Wissenspodcast von P.M. RTL+ / P.M. / Audio Alliance Super Carlin Brothers Super Carlin Brothers J and Ben Carlin Was wichtig ist Was wichtig ist Die Presse Ta de Clinicagem Ta de Clinicagem TdC Filip & Fredrik podcast Filip & Fredrik podcast filipandfredrik.com Véronique et les Fantastiques Véronique et les Fantastiques iHeartRadio Mellan Himmel och Jord Mellan Himmel och Jord Podme The Financial Coconut Podcast The Financial Coconut Podcast The Financial Coconut 雅思口语IELTS English2026 雅思口语IELTS English2026 英语口语家森Jason ERF Plus - Wort zum Tag ERF Plus - Wort zum Tag ERF - Der Sinnsender Chente Ydrach Chente Ydrach Chente Ydrach Alex Jones Show - AlexJones.media Alex Jones Show - AlexJones.media Compte complet Compte complet Alain Usereau & Marc Griffin Artificial Intelligence Growth Architect | Connor with Honor | Real Estate Consultant Artificial Intelligence Growth Architect | Connor with Honor | Real Estate Consultant Connor T. MacIvor | Connor with Honor Hack és Lángos Hack és Lángos Hack és Lángos Formula Indie Formula Indie European Indie Music Network 每日视频新闻 - 美国之音 每日视频新闻 - 美国之音 美国之音 学英语环游世界 学英语环游世界 Fly with Lily 雅思口语新周刊 English Podcast 雅思口语新周刊 English Podcast 雅思口语家森Jason
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior

July 01, 2026 1:00pm 59 min

In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...

How AI is influencing marketing and why human judgment still matters

June 24, 2026 11:00am 48 min

In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...

How e-commerce brands use behavioral science to increase perceived value

June 17, 2026 1:00pm 38 min

In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...

Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

June 10, 2026 12:00pm 46 min

In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...

Behavioral Science for Agencies: Strategy

June 03, 2026 1:00pm 43 min

In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...

The 4 P's of Marketing: Place

May 28, 2026 2:00am 33 min

In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...

Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior

May 20, 2026 2:00pm 1:02

In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...

The 4 P's of Marketing: Product

May 14, 2026 12:00pm 45 min

In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...

Awarded Campaigns: How Specsavers used humor and consistency to become one of the UK’s most effective brands

May 06, 2026 12:00pm 39 min

In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...

The 4 P's of Marketing: Pricing

April 29, 2026 2:00pm 45 min

In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...

Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

April 22, 2026 5:00pm 48 min

In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...

The 4 P's of Marketing: Promotion

April 15, 2026 3:00pm 52 min

In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...

Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

April 08, 2026 1:00pm 48 min

In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...

Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption

April 01, 2026 3:00pm 35 min

MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...

Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

March 25, 2026 1:00pm 55 min

In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...

Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers

March 18, 2026 2:00pm 34 min

MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...

Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

March 11, 2026 2:00pm 53 min

In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...

Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers

March 04, 2026 1:00pm 35 min

In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...

How small behavioral shifts can help make you happier

February 25, 2026 11:00am 46 min

In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...

Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back

February 18, 2026 12:00pm 1:05

In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...

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