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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Consumer Behavior Lab Accountancy Capital's Podcast Accountancy Capital's Podcast Adrian Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. Sales POP! Trading Stocks Made Easy with Tyrone Jackson Trading Stocks Made Easy with Tyrone Jackson Tyrone Jackson Survive: Essentials for C-Store Assistant Managers Survive: Essentials for C-Store Assistant Managers C-Store Center Thrive: Leadership Skills for C-Store Managers Thrive: Leadership Skills for C-Store Managers C-Store Center DrinkUp Live Podcast DrinkUp Live Podcast Samuel Anderson Drive: Multi-Unit Excellence for C-Store District Managers Drive: Multi-Unit Excellence for C-Store District Managers C-Store Center Genial Podcast Genial Podcast Genial Investimentos Arrive: Strategy for Independent C-Store Owners Arrive: Strategy for Independent C-Store Owners C-Store Center Yaron Brook Show Yaron Brook Show Yaron Brook Answer Engine Optimization (AEO): The AI Search Podcast Answer Engine Optimization (AEO): The AI Search Podcast AEO Engine Voices of Liberty Voices of Liberty Young Americans For Liberty Top Entrepreneurs Podcast | Enterprise Podcast Network Top Entrepreneurs Podcast | Enterprise Podcast Network EPN Gut durch die Zeit. Der Podcast rund um Mediation, Konflikt-Coaching und Organisationsberatung. Gut durch die Zeit. Der Podcast rund um Mediation, Konflikt-Coaching und Organisationsberatung. Dr. Sascha Weigel RealAg Radio – RealAgriculture RealAg Radio – RealAgriculture RealAgriculture Podcasts – RealAgriculture Podcasts – RealAgriculture RealAgriculture Kudlow Kudlow Fox News Podcasts Excess Returns Excess Returns Excess Returns The Empowered Leader Podcast The Empowered Leader Podcast Margaret Williams, MS, ACC 25 MINUTER 25 MINUTER 25 Minuter Radical Personal Finance Radical Personal Finance Joshua Sheats Wenbin Fang's Podcast Playlist Wenbin Fang's Podcast Playlist Wenbin Fang / Listen Notes Bloomberg Daybreak: Asia Edition Bloomberg Daybreak: Asia Edition Bloomberg Alles Coin Nichts Muss Alles Coin Nichts Muss Florian Adomeit, Julius Nagel, Finance Forward, Podstars by OMR Sadhguru Deutsch Sadhguru Deutsch Sadhguru Deutsch The Zach Foust Show The Zach Foust Show Zachary Foust Business Insider: Round Table Podcast Business Insider: Round Table Podcast Business Insider: Round Table Podcast Autoblog News Autoblog News The Summit Red Deer Podcast The Summit Red Deer Podcast Summit Media Doppelgänger Doppelgänger Philipp Glöckler, Philipp Klöckner The Amanda Kaufman Show The Amanda Kaufman Show Amanda Kaufman World Business Report World Business Report BBC World Service Cost of Living Cost of Living CBC All-In with Chamath, Jason, Sacks & Friedberg All-In with Chamath, Jason, Sacks & Friedberg All-In Podcast, LLC The Reluctant Entrepreneur Podcast The Reluctant Entrepreneur Podcast Mike Konrad Bitcoin News Alerts | Daily BTC Macro Signal Bitcoin News Alerts | Daily BTC Macro Signal Bitcoin News Alerts
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Business

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior

July 01, 2026 1:00pm 59 min

In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...

How AI is influencing marketing and why human judgment still matters

June 24, 2026 11:00am 48 min

In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...

How e-commerce brands use behavioral science to increase perceived value

June 17, 2026 1:00pm 38 min

In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...

Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

June 10, 2026 12:00pm 46 min

In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...

Behavioral Science for Agencies: Strategy

June 03, 2026 1:00pm 43 min

In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...

The 4 P's of Marketing: Place

May 28, 2026 2:00am 33 min

In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...

Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior

May 20, 2026 2:00pm 1:02

In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...

The 4 P's of Marketing: Product

May 14, 2026 12:00pm 45 min

In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...

Awarded Campaigns: How Specsavers used humor and consistency to become one of the UK’s most effective brands

May 06, 2026 12:00pm 39 min

In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...

The 4 P's of Marketing: Pricing

April 29, 2026 2:00pm 45 min

In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...

Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

April 22, 2026 5:00pm 48 min

In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...

The 4 P's of Marketing: Promotion

April 15, 2026 3:00pm 52 min

In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...

Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

April 08, 2026 1:00pm 48 min

In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...

Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption

April 01, 2026 3:00pm 35 min

MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...

Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

March 25, 2026 1:00pm 55 min

In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...

Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers

March 18, 2026 2:00pm 34 min

MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...

Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

March 11, 2026 2:00pm 53 min

In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...

Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers

March 04, 2026 1:00pm 35 min

In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...

How small behavioral shifts can help make you happier

February 25, 2026 11:00am 46 min

In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...

Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back

February 18, 2026 12:00pm 1:05

In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...

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