Podcast Index
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
4REX | Trading Talk
Tom von 4REX Impulse
Renta 4 Pódcast
Renta 4
Enlightened Misfits Podcast
Lauren Pearlingi
What the Biz?!
What the Biz?!
The Verdict with the Catastrophic Injury Lawyer Clarke Speaks
Clarke Speaks
Trash Talk
The Landfill Group
Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits
Matt Stockman
Just Money Podcast
Just Money Podcast
Bitcoin Italia Podcast
Rikki & Guybrush
Coffeez with Joe Shalaby
Joseph Shalaby
Dagen med Di
Dagens industri
Make Economy Great Again
WELT
Growing Up In America: The Way It Is
Dr. Robert Sanborn
Techlandia
Technology Association of Oregon
Bitcoin Takeover Podcast
Vlad Costea
CFO Podcast
Peter De Roeck
Energy Trade Show Podcast
Ben Seligson
Brands, Beats & Bytes
Brand Positioning Doctors
Breaking Banks
Breaking Banks - The #1 Global Fintech Podcast
Happier in Hollywood
The Onward Project
Restaurant Hoppen
Hurrdat Media
Hidden Forces
Demetri Kofinas
Your Money Minute
CNBC
Life Kit
NPR
Optimal Work Daily - Career, Productivity and Entrepreneurship
Optimal Living Daily | Dan W.
Faith & Finance
FaithFi
Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
The Contractor Fight with Tom Reber
Tom Reber
De Belegger
De Belegger
Selling the Couch
Melvin Varghese, PhD
Schwab Market Update Audio
Charles Schwab
Financially Confident Christian
Ralph V. Estep, Jr.
Optimal Finance Daily - Financial Independence and Money Advice
Optimal Living Daily | Diania Merriam
The Best One Yet
Nick & Jack Studios
Profit by Design
Dr. Sabrina Starling
Business
Consumer Behavior Lab
In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...
In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...
In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...
In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...
In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...
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