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Supplier Promo Playbook

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Supplier Promo Playbook

Supplier Promo Playbook

How Niche Suppliers Create Big Wins

June 26, 2026 7:20am 1:09

What separates great distributors from average ones?It is not having access to the biggest suppliers. It is knowing how to solve problems creatively.In this special panel discussion, Lisa Fosdick, MAS and Adrienne Barker...

Wildgrain Enters Promo With Fresh Ideas

May 27, 2026 4:07pm 50 min

What happens when a fast growing direct to consumer food brand steps into the promotional products industry? You get a conversation packed with innovation, logistics, personalization, and a whole lot of fresh baked strat...

NEPPA Presents: AI Strategies for Promo Professionals

May 21, 2026 6:12pm 55 min

Beyond the Hype Real World AI Strategies for Promo ProfessionalsRecorded live at a special New England Promotional Products Association education event, this episode of The Promo Playbook brings together some of the prom...

How Suppliers Win with PPAI Insights from Josh Ellis

May 17, 2026 4:19pm 56 min

What does it really take for a supplier to stand out in the promotional products industry?In this powerful episode of The Supplier Promo Playbook, hosts Adrienne Barker, Lisa Fosdick, and Kimberly Ballerene sit down with...

What happens when three innovative suppliers share what is really shaping the future of promo?

April 26, 2026 9:22am 16 min

How are smart suppliers adapting as the promotional products industry evolves?Recorded live from PPAI Expo, Kimberly Ballerene takes listeners onto the show floor for conversations with leaders from Hydropeak, Sportique ...

How SnugZ Scaled to $92M in Promo

April 01, 2026 1:45pm 46 min

What does it really take to grow a promotional products company from $29M to over $92M—and stay competitive in a rapidly changing industry?In this episode of The Promo Playbook, co-hosts Lisa Fosdick and Kimberly Ballere...

PPAI Expo Supplier Interviews: Kanga Coolers, Organic Tee Star, Fatty Pack, Fire & Pine

March 01, 2026 7:20am 19 min

What do the suppliers who actually win at PPAI do differently when every distributor is overwhelmed with options?Recorded live on the PPAI Expo show floor in Las Vegas, hosts Lisa Fosdick and Adrienne Barker hand the mic...

Marketing Noise vs Marketing Results with guest Gloria Lafont: What Promo Distributors Miss

January 18, 2026 3:06pm 43 min

What if the reason your marketing is not working is not your products but your foundation, your follow-up, and your message?In this episode of The Promo Playbook, hosts Lisa Fosdick and Adrienne Barker sit down with Glor...

From Pixel to Print: How Offshore Vector Art Teams Power Scalable Success for Promo Suppliers

December 28, 2025 9:32am 38 min

Ever opened an “art file” that looked fine… until you tried to print it and suddenly it turned into pixel soup?In this episode of The Promo Playbook, hosts Lisa Fosdick, Adrienne Barker, and Kim Ballerene break down why ...

Boutique Supplier Outreach That Works: Regionals, Email, LinkedIn, and Old School Follow Up

December 15, 2025 5:08pm 28 min

Are you a boutique supplier trying to get distributors to notice you without becoming “that annoying email” they delete before coffee?In this bite-sized episode, Adrienne Barker, Lisa Fosdick, and Kim Ballerene break dow...

Supplier and Distributor Communication. How to Build Strong Partnerships in the Promo Industry

November 30, 2025 11:01pm 24 min

What happens when suppliers and distributors stop ghosting each other, start communicating clearly, and treat every email as if it mattered? This episode breaks down the small habits that build big trust in the promo cha...

How to Win at PPAI Expo: Insider Prep, Strategy, and Show Floor Mastery

November 20, 2025 11:05pm 36 min

Are you heading to the PPAI Expo this January, and secretly wondering how the pros actually work this show without burning out, getting lost, or missing the good stuff?➡️ In this energetic, no-fluff episode of The Promo ...

No Minimums, No Limits: Inside the On-Demand Revolution with SplashBrands and Digital On Demand

November 09, 2025 11:37am 44 min

What if you could deliver fully branded products with no minimums, no inventory, and lightning-fast turnaround? Welcome to the future of promo — where on-demand printing meets innovation.Summary In this episode of The Pr...

Small Bite On The Power of Self Promos

November 02, 2025 9:57am 15 min

Still think self-promos are just giveaways? Think again.In this new Supplier Promo Playbook episode, hosts Lisa Fosdick, Adrienne Barker, MAS, and Kimberly Ballerene break down the hot topic of spec samples — the powerfu...

Why Distributors Should Partner with Boutique Suppliers & Retail Brands: Fresh Ideas, Stronger Relationships, and Higher Margins in Promo

October 18, 2025 9:25am 27 min

Why should distributors take a chance on boutique suppliers or retail brands? In this insightful episode of The Promo Playbook, hosts Lisa Fastig, Kimberly Miller Ballerene, and Adrienne Barker, MAS break down the real v...

PromoStandards Integration Guide for Suppliers and Distributors

October 10, 2025 12:00am 41 min

Are you still faxing purchase orders, emailing spreadsheets, or chasing inventory updates? Then this episode is your wake-up call.Summary → In this masterclass edition of Promo Playbook, hosts Lisa Fosdick, Adrienne Bark...

Supplier Credit Playbook for Cashflow

October 03, 2025 6:29am 16 min

Are your terms, invoices, and credit checks fueling growth—or starving cash flow?In this episode of Promo Playbook, Lisa Fosdick, Adrienne Barker, MAS, and Kimberly Miller Ballerene delve into the financial aspects of ru...

Samples & Virtuals That Sell: The Supplier Playbook to Close Orders Faster

September 25, 2025 11:30pm 20 min

Are your samples and virtual mockups speeding up orders—or silently slowing them down?In this Promo Playbook episode, Lisa Fosdick, Adrienne Barker, and Kim Miller Ballerene team up to reveal the real levers behind faste...

Promo Supplier Cash Flow: Onboarding, Credit Checks & Getting Paid

September 19, 2025 7:45am 16 min

Are your onboarding and credit processes protecting your cash flow—or putting your promo business at risk?In this Promo Playbook mini-bite, hosts Lisa Fosdick, Kimberly Miller Ballerene, and Adrienne Barker, MAS unpack t...

Promo Trade Show Playbook: Supplier Strategies for PPAI, ASI & Regional Events

September 05, 2025 9:41am 52 min

Thinking of jumping into trade shows without a plan? You might be setting your brand up for wasted time and money.In this episode of Promo Playbook, Lisa Fosdick, Kimberly Miller Ballerene, and Adrienne Barker, MAS, unpa...

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