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Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations Fexingo Mission To The Moon Mission To The Moon Mission To The Moon Media Настоящее Время Настоящее Время Настоящее Время Flipping Mastery Podcast Flipping Mastery Podcast Jerry Norton Lorebeards Lorebeards Sotek Super-Spiked Podcast Super-Spiked Podcast Arjun Murti The One in the Many The One in the Many Arshak Benlian Juanribe Juanribe Juanribe Pagliarin bibasata_mama bibasata_mama Belight FM Radio Everyday Economics Everyday Economics The Center Square Out Of Focus - MediaOne Out Of Focus - MediaOne Mediaone The Messed Up Gardener The Messed Up Gardener Esther William (Aitken) The Other Side NDE (Near Death Experiences) The Other Side NDE (Near Death Experiences) MWW Productions, Bleav The Julia La Roche Show The Julia La Roche Show Julia La Roche KJV Cafe KJV Cafe KJV Cafe Property Prophets Property Prophets Travis Wells The NBA Report w/ CP The Fanchise The NBA Report w/ CP The Fanchise The NBA Report The Show Up Fitness Podcast The Show Up Fitness Podcast Chris Hitchko, CEO Show Up Fitness The Hard2Watch Podcast The Hard2Watch Podcast Captain LAMOTU Pastor Obed Matus — Sabbath School Bible Study Guide — Seventh-day Adventist Church Pastor Obed Matus — Sabbath School Bible Study Guide — Seventh-day Adventist Church Pastor Obed Matus KJV Cafe Weekend Edition KJV Cafe Weekend Edition Clark Covington Superhumanistic Health & Wellness Superhumanistic Health & Wellness David & Jessica The Renaissance Files Podcast The Renaissance Files Podcast Juda$ X Double P Podcasts Double P Podcasts Double P Media Good Morning, Money! Good Morning, Money! Rosha Entezari NOW THIS NOW THIS CS הרב יגאל לוינשטיין | בואי הרוח הרב יגאל לוינשטיין | בואי הרוח תכנים של הרב יגאל לווינטשין CLARYfication CLARYfication Springfield's Talk 104.1 FM She's Got Guts She's Got Guts Molly Ostrander and Lara Dilkes Retire Well Retire Well Josh Bretl Versus: The Competitive Movie Review Podcast Versus: The Competitive Movie Review Podcast J & J Christian's Court Christian's Court Christian Basnight Sober Sunrise - AA Speaker Podcast Sober Sunrise - AA Speaker Podcast Sober Sunrise Papa Dudut Stories Papa Dudut Stories Papa Dudut | TAGM Marketing Solutions Inc. Anime & 808’s Anime & 808’s Ore_Sama & Mvrco Polo Sports Card Clubhouse Sports Card Clubhouse Sports Card Clubhouse Bleed Dodger Blue w/ Jeff Spiegel Bleed Dodger Blue w/ Jeff Spiegel Jeff Spiegel
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

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Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Fexingo

The Amazon PPC Dayparting ROAS Lever You Are Not Pulling

June 27, 2026 12:31am 8 min

Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real examp...

The Amazon PPC Budget Rollover ROAS Blind Spot

June 26, 2026 12:38pm 7 min

Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last...

The Amazon PPC Ad Placement ROAS Blind Spot You Are Ignoring

June 26, 2026 12:32am 7 min

Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Pr...

The Amazon PPC Placement Premium ROAS Blind Spot

June 25, 2026 12:36pm 9 min

Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid mu...

Your Amazon PPC Negative Brand Targeting Blind Spot That Kills ROAS

June 25, 2026 12:29am 7 min

Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand...

The Amazon PPC Brand Hijack ROAS Blind Spot

June 24, 2026 12:43pm 11 min

Your Amazon PPC ads might be funding a counterfeit seller. In this episode, Lucas and Luna uncover how brand hijackers siphon your search term traffic, inflate your cost-per-click, and tank your ROAS. They walk through a...

Amazon PPC Fallout In A Zero-Day Shelf Life Category

June 24, 2026 12:30am 10 min

Episode 71 of Performance Marketing with Fexingo dives into the hottest marketing challenge of mid-2026: how to run Amazon PPC for products with a zero-day shelf life. Lucas and Luna break down the example of a premium i...

Your Amazon PPC New-to-Brand ROAS Blind Spot

June 23, 2026 12:33pm 9 min

Episode 70 of Performance Marketing with Fexingo. Lucas and Luna break down a largely ignored metric in Amazon PPC: new-to-brand (NTB) orders and how they distort ROAS calculations. Using a case study of a supplement sel...

The Amazon PPC Negative Keyword ROAS Blind Spot That Sinks Scale

June 23, 2026 12:29am 10 min

In Episode 69 of Performance Marketing with Fexingo, Lucas and Luna dig into a hidden ROAS killer on Amazon: negative keywords that are too broad or too aggressive. They walk through a real example of a supplement seller...

Your Amazon PPC Bid Automation Blind Spot Is Costing You ROAS

June 22, 2026 12:35pm 8 min

Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: the bid automation rules that many sellers set and forget. They walk through a real example of a kitchen-gadget brand whose automated 'dynamic bids down only' str...

The Amazon PPC Search Term Level ROAS Blind Spot

June 22, 2026 12:31am 11 min

Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: most advertisers optimize at the campaign level, but the real leverage is at the search term level. Lucas explains how a single search term can ruin a campaign's ...

The Amazon PPC Campaign Budget ROAS Drain You Are Ignoring

June 21, 2026 12:42pm 10 min

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a costly but overlooked ROAS killer: campaign budget management on Amazon. Lucas explains how daily budgets that roll over into a monthly re...

The Amazon PPC New Product Launch ROAS Blind Spot

June 21, 2026 12:27am 9 min

In Episode 65 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly mistake that even experienced Amazon sellers make: launching a new product and expecting positive ROAS from day one. Lucas explains why ...

The Amazon PPC Dayparting ROAS Lever You Are Not Pulling

June 20, 2026 12:31pm 7 min

Lucas and Luna dig into dayparting for Amazon PPC — the practice of adjusting bids by hour of day to capture peak conversion windows. Most sellers leave bids flat 24/7, missing 15-20% potential ROAS lift. Using a real ca...

Your Amazon PPC Search Term Isolation ROAS Blind Spot

June 20, 2026 12:27am 8 min

Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single campaign. Lucas and Luna walk through a real case study of a kitchen gadget...

The Amazon PPC Search Term Clustering ROAS Blind Spot

June 19, 2026 12:36pm 7 min

Episode 62 of Performance Marketing with Fexingo tackles a ROAS drain that flies under the radar: search term clustering. Lucas and Luna break down how Amazon's algorithm rewards tightly themed ad groups, why lumping sim...

Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS

June 19, 2026 12:24am 10 min

Episode 61 of Performance Marketing with Fexingo uncovers a frequently overlooked lever in Amazon PPC: search term capping limits. Lucas walks through a real case from a mid-six-figure supplement brand where unconstraine...

The Amazon PPC Ad Copy ROAS Lever You Are Not Using

June 18, 2026 12:30pm 9 min

Episode 60 of Performance Marketing with Fexingo digs into a specific, actionable lever for improving Amazon PPC ROAS: ad copy that matches the search query's intent. Lucas walks through a case study from a supplement br...

The Amazon PPC Search Term Impression Share Blind Spot

June 18, 2026 12:25am 8 min

Episode 59 of Performance Marketing with Fexingo uncovers a hidden ROAS killer: your Amazon PPC search term impression share. Lucas and Luna explain why high-volume branded terms often have low impression share when bid ...

The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking

June 17, 2026 12:28pm 8 min

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a hidden ROAS killer in Amazon PPC: campaign structure inefficiency. They explore how a misaligned hierarchy of campaigns and ad groups can ...

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